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Unpopularity Equals Success by Donald Turner
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Unpopularity Equals Success |
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Education
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Time and time again we are told to "think outside the box". Whoever first thought of that didn't take into consideration the social constraints that we all face. If we venture too far from the norm, we are punished. Freedom has its limitations. When it comes to business the "social box", the written and unwritten rules are not only accepted but helpful. Because going too far against what others are doing can cost you profits. Often everyone is following a pattern because it works. Where in this world of fences and boarders is there leeway to venture outside the normal boundaries? Well, our world is kind enough to give us the freedom to roam when it comes to art and self expression. With writing, "thinking outside the box" can often be the easiest way to write. Every topic has more than one side. When writing about a popular or an assigned topic chose to go against the norm, try writing from a subtle or less obvious perspective. The majority of people will take the well traveled road where there are a lot of the same ideas floating around. Students especially do this when the professor poses some questions or gives students a topic with various options. Almost everybody flocks to the obvious choice. I don't know why we do this but we do. Perhaps it goes back to the idea that we should do what everyone else is doing because it works. Choosing to take the side road can be very effective if you are experiencing writer's block. It has been proven that people who approach their work from a different perspective often get into the topic easily. It can be difficult to try and add on to what others have already said and to present it in a new and innovative manner. A reader is less wowed by something that they have already read or understood. In most cases it results in authors beating a topic to death. Rather, give a completely different outlook to the topic. It will stir debate and thought, which brings a to topic life. It's not the topic itself that is over used but the way it is being approached. Let's say you decided to write about online networking. You could write about all the benefits that online networking gives a business. An even more interesting approach would be all the disadvantages, such as all the time wasted or how much harder it is to establish trust and so on. You want to take your reader from a "whatever", or "everybody knows that" to a, "I never thought of that before" response. I love coming away from a written piece feeling as if my mind has been enhanced and that I have been enlightened. There is no greater feeling than when an author gives a reader a "wow" moment. That moment when everything the audience thought they knew about something has been either challenged or expanded upon. Many fields tell you not to re-invent the wheel or to stick within the boundaries; thankfully I can ignore this advice when it comes to writing. As long your ideas are presented clearly, you can think as far from the box as your imagination will allow. writing work
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