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If you are a business owner that traffics in e-commerce, no doubt you've gotten wind of an employee -- maybe an IT worker, or a web guru -- tell you, "Don't do that on the web page. Nobody likes marketing videos. It's poor form." Never mind the worker is exploring the net from a consumer's viewpoint as opposed to a business person's perspective. Much too frequently the troubled small business owner, troubled about their own grasp of online commerce, will succumb to these types of protests. They're terrified of turning off and chasing away potential clients. But, how is that different from a network exec making a decision to pull all advertising and marketing because "people hate ads?" In one vital regard, internet commerce isn't distinct from face-to-face purchases that have certainly run human economies for millennia. It's this: absolutely nothing sells like a real person speaking to another real person. The thought that a business may be run based on the wishes and inclinations of the consumer, surfing the web at 3AM, is a myth. But wait, you say. What about Amazon? iTunes? Fair enough, but these websites are exceptions, not the rule. Besides, Amazon did not turn a profit until ten years after they were launched. And Apple, to be truthful, could afford to take the various risks they have made over their considerably longer existence. Unsuccessful online business think that it is much easier to profit on the web as opposed to in a brick and mortar shop. The truth is, it is not very different. Business has not changed that much. It's the means of interaction at our disposal that have streamlined, or otherwise modified the approaches we use to connect with one another. Of these video advertising and marketing is the most potent, but may be excessively used. Business is a push-pull partnership. It depends on communication, and it relies on getting a consumer to give something up (cash, temporary convenience, time), in order to acquire what you're selling. Picture if businesses examined every single thing from the customer's perspective? Where would we be then? Let's consider some examples: YouTube pulls all promotions from its online videos, because site viewers do not like to watch them. YouTube soon cannot afford to give visitors the experience these people have come to enjoy because revenue diminishes. A car lot lays off its whole entire floor sales staff, because no one likes to be bugged by pushy salespeople. Fewer automobiles get sold, which affects the car dealership's bottom line. They may go out of business. Safeway proclaims every Sunday an "everything is free day." Do we have to go on with this? It turns out online marketing is no different. No rational brick-and-mortar entrepreneur would let the customers choose the business's advertising and marketing plans. Nor should a business owner whose visibility is primarily on the internet, allow customers on the net to establish the business' level of success. The point? Leave the marketing to the marketers (including video marketers). They are the ones who have your profits as their key interest. Does that mean undertaking things that some individuals find annoying or undesirable is always beneficial for you, the business owner? Certainly not. But-- never forget that your needs are the opposite of the customer's needs. They might want your product or service, but they would rather not part with their money. You want the consumer's money, but it would definitely be less costly and easier for you not to have to sacrifice your product or service. Your job is to persuade the consumer that they are receiving the more desirable end of the deal, while you understand that you are instead. And you've got the report to prove it. Chris writes articles on various facets of video marketing on the internet. Live On Page , http://www.liveonpage.com
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