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In the age if globalization, every industry is a competitive and progressive like mobile software industry. Moreover, the immersion of Information technology via mobile devices is completely inevitable to witness. Last few years have been the testifier of how the advancements in mobile technology has bought a new wireless revolution in almost every existent industry. The change is not on the technology side but in almost every sphere from production, material management, marketing to customer feedback everything has gone mobile. Some of industries have blended mobile technology via its intelligent apps very flawlessly in their working architecture. Smartphones from the beginning has the potential to deliver something out of the box to the world but the current status and market statistics are just spell bounding. The mobile technology and mobile application development has actually made world absolutely transparent. The increasing share of mobile marketing and its incurred revenue has forced many of the business to step into the new digital world of marketing and work accordingly. Now, when we are at a stage where our smartphones either iPhone, Android or Windows are capable of doing just anything or application industry also growing by leaps and bounds it is very necessary not consider mobile applications as a priority. Competition, the big word is everywhere. Even the mobile application industry itself is also not spared. iPhone application developers and Android application developers are the die-hard competitors which are ready to go to any extent to serve their customers and fulfill their needs. So, we can say with more than enough mobile apps developers working diligently to solve enterprise and customer’s problem out of all only one or two will actually surpass others. The application that leave a mark are developed with careful planning, steady iterations and by doing something that other developers just overlook i.e. studying their competition. If somehow one fails to keep an eye on its competitors then you are easy prey to let your app go up on the mercy of luck or see your app will just sink in the ocean of imperfect fellow mobile applications. In a nutshell, how monitoring your competitions increase the chances of your app survival in the market? -> You will get to the more clear idea of the current app market trends. -> You will know what type of app should target what type of audience. -> The change in the overall reputation and revenue of the company after the success of the application will make you aware of whether it is suitable to move on for mobile app or not. -> The choice between the plenty of mobile platforms available in the market will become easier. -> The need to have multi-platform and multi lingual app will also be analyzed. -> The app marketing techniques and mobile- freemium or in-app purchase can also be decided. -> The trend of need and release of application update can be monitored. -> Yearly revenue which will give you more confidence to invest. -> Last but not the least, one can review what made audience fall for this application. These analysis and thorough study will certainly make your development project more stable and justifiable. This will also let you understand what you actually want from your mobile application and what you should do to make it a distinct product from others unproductive fellow applications. David Smith, the author of many articles regarding iPhone Software Programming, is providing his useful advice through his articles on iPhone Apps Programming through www.iphonesoftwareprogramming.com
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