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Apple drops new ipad's "4g" label, now called ipad + cellular by wgre ethbtn
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Apple drops new ipad's "4g" label, now called ipad + cellular |
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Business,Business News,Business Opportunities
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Apple appears to have given in to regulatory pressure after theUK's consumer watchdog, the Advertising Standards Agency (ASA), as well as Australia's counterpart, the Australian Competition and Consumer Commission (ACCC) launched investigations following a wave of complaints fromconsumers about the advertising of the Cupertino-based firm's newiPad 4G capabilities. While the ASA's concerns didn't result in legal proceedings, theACCC filed a lawsuit in the federal court of Melbourne accusingApple of misleading consumers, for which it sought fines and apossible injunction banning sales in the country. The two met recently for mediation, with Apple agreeing to furtherclarify the devices' exact network capabilities in store. At thetime they rejected the idea of placing stickers on the product'sbox or changing the name, but they did offer refunds for any iPad owner that was unhappy with his purchase or feltmislead over the 4G speeds when purchasing the tablet. In a rather interesting move however, over the course of theweekend Apple has re-labeled the popular tablet to "iPad +Cellular" without releasing any press statement or giving anywarning ahead of the changes.
There is no doubt that "cellular" is considerably morelegal-friendly than before, especially given the tablet'sincompatibility with many 4G networks outside of the US and Canada.It's also likely to go a long way towards appeasing the concerns ofconsumer groups. The news will be bittersweet for consumers though, as the iconiciPad retailer has already shipped millions of the new tablets inthe disputed markets, no doubt buoyed by its 4G claims withconsumers blissfully unaware of the 4G's incompatibility with theirdomestic mobile infrastructure. This is especially true in the UK,where network operators can't seem to even mention 4G in a sentencewithout it ending in arguments. Therefore the real winner here is Apple -- the changes effectivelybring an end to further legal proceedings and increased criticismfrom consumer regulatory groups, although the ACCC has made itclear they will be held to account for past conduct and the trialwill continue as planned on June 4. Apple's Australian branch issued a statement to the Sydney Morning Herald this morning saying it changed the name because wireless carriers"do not all refer to their high-speed networks with the sameterminology" and therefore "decided to use 'Wi-Fi +Cellular' as a simple term" to describe the tablet's networkcompatibility. I am Fashion Accessories writer, reports some information about wool felted purses , swarovski hair accessories.
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