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How to Build a Solid Local SEO Foundation for Your Business by Hardley Thompson





Article Author Biography
How to Build a Solid Local SEO Foundation for Your Business by
Article Posted: 11/22/2012
Article Views: 34
Articles Written: 527
Word Count: 620
Article Votes: 0
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How to Build a Solid Local SEO Foundation for Your Business


 
Internet Marketing

Unfortunately, many businesses are still not using the power of local SEO to their advantage. That means customers are searching for your services on search engines but can’t find them. To attract new customers and improve the visibility of your site in search rankings, here are a few tips that will help establish a solid local SEO foundation:

Start with local directories

Search engines rely on directories for information. If your business isn’t listed in local directories, then search engines will have no idea where your business is located. Getting your business posted in directories isn’t difficult, and this is the best way to kick off your local SEO efforts.

Local SEO is more important today than it has ever been in the past. With every algorithm update released by Google, local search engine optimization becomes increasingly important.

 

Here are a few of the most important local directories that your business should sign up for:

 

-Google+ Local

-Bing Business Portal

-Yahoo! Local

 

You will have to claim and verify these listings, so make sure the information you enter is as accurate as possible. If possible, use a telephone number with a local area code when signing up, and copy the address precisely how it’s listed in Google Maps.

 

 

There are thousands of other local directories available online. Here are a few other important directories not run by search engines:

-Yellow Pages

-Super pages

-Yelp

-City search

Sign up for all of these local directories in order to start building a solid local SEO foundation for your business.

Mention your Name, Address, and Phone number (NAP) on every page of your site

Once your company has been listed in local search directories, search engines will keep track of that information to determine how often it’s mentioned online. This plays a critical role in local SEO.

To optimize search engine rankings as much as possible, be sure to mention your NAP on every page of your site. Of course, this not only improves your search engine rankings, but it also gives customers an easy way to contact you no matter which page of your site they landed on.

 

Proceed with traditional search engine optimization techniques

 

Once the two basic lessons above are in place, a local SEO campaign can proceed just like any other search engine optimization campaign. Find Backlinks from relevant sources and be sure to use keywords (like the city your business is located in) throughout your site.

 

Start a blog, be active on social media, and write interesting articles that people want to share. If you can do that on a regular basis, you can ensure that your search engine optimization efforts proceed as smoothly as possible.

 

Move onto the next steps by hiring a local SEO Dallas based company

 

Many of the steps listed above can be completed by anybody with basic computer knowledge – even those with limited SEO experience. However, if you’re ready to take your business’s local SEO presence to the next level, then you’ll want to talk to the experts.

 

There are plenty of companies which specialize in providing local search engine optimization services. One of the most experienced local SEO Dallas based companies is Renew Marketing, which has helped businesses across the United States increase their visibility in search engines. To learn more about the local search engine optimization Dallas services offered by Renew Marketing, visit the company’s official website.

 


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