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e-commerce websites are the demand of the market. Because of the convenience and liberty it offers to customers, the format of e-store is on the rise. To fulfill the demand, there are many website designing companies mushrooming in the market. However, one needs to understand that e-commerce sites differ in objective, approach and functioning from general sites. Therefore, it is imperative to hire a web design company, which enjoys a rich experience and expertise in the domain. Vizz Media is a full fledged web design company and offers a spectrum of web solutions to its national and international clients at affordable prices. At Vizz Media, experts believe that the intrinsic value of an e-commerce website is to accomplish the task of online purchase favorably. To generate revenues from an online platform is not a single handed job, it requires a lot of efforts at the front end, which is the overall appearance and navigation of an e-commerce site. In this blog Vizz Media shares some of the most important yet basic online selling principles that ought to be considered by a web designer while designing an e-commerce site: Pleasant Shopping Experience When customers go to a supermarket or an outlet, they look for hassle free services. Customers expect an outlet to provide fast and time saving services; if an outlet offers what a customer is looking for in a timely fashion, then it leaves a long lasting impression on that customer's mind. Similarly, for an e-commerce site, it is up to the designer and developer to make a bug free site for smooth and fast navigation. Vizz Media suggests to follow the popular '3 click rule', which states that a visitor should find all the information available on a site, within three clicks or else the visitor will leave the site frustrated. Stay Organized and Informative: In a retail outlet, customers expect the store to be well organized and categorized, so that they can easily find what they are looking for. Similarly, an e-store needs to be well managed, divided into various product or service categories to present the information before a visitor in an articulated manner. In addition to that, disclose all the important information related to a product or service, precisely state the terms of payment, delivery and shipping charges. Utilize the the wide canvas of a site to place the information at the right place and in the right order. This strategy will definitely impress your potential customers. Follow Customer Centric Approach A web designer should think of all the possible factors to transform a virtual shopping experience into a pleasant real world shopping experience. Try to be innovative, think like a customer while designing a site and you can hit the bull's eye by saving a great amount of time, money and efforts. Author is a Digital marketing professional who has worked with over 50 brands across the globe and is now employed with a Social Media Agency – Vizz Media. She writes interesting articles on web design company and how aEcommerce web design company help a business owner to grow their business.
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