 POS stands for Point of Sale which is an unique and important tool in sales promotion. They usually come in the form of printed displays that highlight latest products, special offers or seasonal promotions. POS displays are printed media, placed around a retail outlet, which will communicate directly to the consumer. They are specifically designed to capture the customer's attention and direct them towards special and promotional offers. These displays are a crucial part of sales promotion and vital for a businesses' growth. Pos display can also provide an opportunity for creating new sales. As customers approach a cash register, they usually have the products they intend to purchase with them. Other products that are actually located at a point of sale display are usually intended as impulse buys for a customer. An impulse buy is a product that someone typically does not come into a store to find, but chooses to purchase on the spur of the moment. Point of Sale displays come in many guises including shelf edging, dummy packs, display stands, mobiles, posters and banners. These displays are often covered in carefully designed branding which is visually pleasing and helps promote the product on sale. Regardless of the size of your retail outlet, POS displays are an essential tool in sales promotion. All retailers can profit from having properly situated displays, informing the public of newly launched products, sales offers and seasonal promotions. POS displays are often supplied by the manufacturer of a particular product. Although this is less common regarding larger supermarket chains as they control the activities of their suppliers due to their huge purchasing power, and tend to rely on their own designers in accordance with their carefully thought-out corporate theming.
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