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Many businesses, especially those who offer business-to-business services, benefit from attending and exhibiting at trade shows within their industry. Trade shows can vary in size and cost and renting a stand at a high profile exhibition can cost thousands of pounds. If you have a schedule of trade shows to exhibit at this year and next then it is a good idea to spend a decent amount of time planning the layout and design of your stand. Depending on the nature of your chosen trade show, you may face competition from others offering similar services to you. Don't let this put you off exhibiting but remember that you will need to make everyone aware of how your services differ and what sets you apart from the rest. Think about how you will get this message across and draw visitors to your stand. Can you make use of display boards, demos, images and video footage? Competitions and freebies are also a popular way to entice passers by but remember to keep your ideas original and eye-catching. If you do not have design experience or have never exhibited at a trade show before then it is a good idea to seek advice from an events company that specialises in delivering successful exhibition stands. Even if you have exhibited for a number of years it can sometimes be helpful to get a fresh pair of eyes to check your stand layout and make suggestions you may not have considered otherwise. A good events management company will be able to take care of all aspects of your exhibition from design and layout to communications before and after the event. They can even offer staff training so that everyone is fully prepared before the big day and knows exactly how to approach potential buyers and suppliers. They will be able to guide you through each step of the process so you can get the most out of your stand and generate a good return on your investment. When searching for a suitable events company try to find someone that has an extensive portfolio and experience of producing work for other businesses similar to yours. The web is a great place to start your search but ultimately you will want someone located conveniently to your work so that they can come and discuss your requirements in person. There are lots of events companies out there so make sure you spend some time researching who will work best for you. If you are looking for inspiration for exhibition stands or the secrets and tips of professional exhibition designers then look no further than OWL Live!
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