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Just like a print book, an E-book’s cover design is also the first impression of the book. Unlike print books, which can be picked from the shelf and be examined, an E-book is an online file that is intangible. The challenge is therefore bigger. In case of e-books, browsers or potential buyers give a quick look at the image of the book and the decision is made in a matter of seconds, whether they want to click on the book image to further learn about the book or move on to the next image. It is true that people frequently judge books on the basis of their cover designs, but it is only the first impression of the book. A well done cover design may attract a potential buyer towards it, but an attractive cover design is not enough to sell the book. The book itself needs to be well written or have positive reviews in order to compel a potential buyer to make a positive purchase decision. In case of e-books, the product detail page serves as the back cover of the book. Just as the back cover of a print book, the description available about an e-book is the next important aspect in drawing a potential buyer to the sales page of the book. A cover design that stands out is easily noticed by a browser looking for a good read.Just like any print book’s cover design, an e-book’s cover design should be: • Attention grabbing • Eye-catching and • Heart winning An interesting cover design that matches with the description of the book stirs the potential buyer’s interest and serves as one of the most important tools in his decision making process. It is also of significant importance that the cover design should be simple and strategic. When a potential buyer is looking for a particular book on a search page, he is provided with a series of images and links and if the image of the book shown is too small or unreadable or boring, it is more likely that he will skim through it to the next image. In a nutshell, if a book’s cover design is well done and is able to deliver the information that a potential buyer is looking for to aid his purchase decision, he will more likely buy it. Even in today’s world of modern technology, people continue to judge books on the basis of their covers. For more information on book cover design, visit Damonza.com
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