Pizza Patron, a Dallas-based takeout chain with 102 establishments,has launched a campaign that has sparked controversy because itencourages the public to place their orders in Spanish. Pizza Patron is hoping to spur heavy demand as a result of the"Ordena en espa ol y llevate gratis una pizza grande de pepperoni"(Order in Spanish and get a large pepperoni pizza free) campaign,which will run from 5:00-8:00 p.m. on June 5. But despite the fact that the campaign ads explicitly state how toorder a pizza in Spanish using the phrase "Pizza, por favor"(Pizza, please), for some of those who are not Spanish-speakers,the promotion appears to be politically incorrect, USA Todayreported. "It seems to punish people who can't speak Spanish, and I resentthat," Peter Thomas, chairman of the Conservative Caucus, told thedaily. "In public areas, people should be speaking English, andthat includes pizza parlors." The controversy led the spokesperson for the National Council of LaRaza, Lisa Navarrete, to address the matter, saying: "For people toget offended or upset at this seems a little bit silly. It doesn'tpreclude anybody. Anyone can say, 'por favor.'" Consumers have come out both in favor of and against the campaignin the local media in Texas. Among commenters on the USA Today Web site are people who say thatnow that they have to speak Spanish they don't want anything fromPizza Patron, while others, including English-speakers, haveexpressed their support for the offer and deny that the campaign isdiscriminatory in any way. The owner of several Pizza Patron franchises in Houston, JoseMiguel Dominguez, said that the word "pizza" is the same in alllanguages and that the only different thing that has to be said toqualify for the free pizza is "por favor," and he offered to teachcustomers how to say the Spanish phrase meaning "please." Pizza Patron describes itself as the leading Latino pizza chain inthe United States. This campaign is one of three the company will launch this year tocall attention to the brand and to penetrate unexplored Hispanicmarkets as part of its goal in 2014 to open 50 new stores. The campaign's brand director, Andrew Gamm, told a televisionstation that Pizza Patron is interested in using the campaign toattract attention to the force for positive change that immigrantshave meant to their communities all over the country. Around 70 percent of Pizza Patron's customers are Hispanic and themajority of the chain's stores are located in areas with heavyconcentrations of Latinos. EFE. We are high quality suppliers, our products such as China Aluminum Walking Cane , China Mobility Walking Aids for oversee buyer. To know more, please visits Reclining Wheel Chair.
Related Articles -
China Aluminum Walking Cane, China Mobility Walking Aids,
|