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The world seems smaller because of the internet and one can easily gain the global reach for his business or company through the web world. However before promoting a site, you must analyze the geographical extent it must cover. If your business is centered around your own locality and or your city, and focus on the local customers, then it is baseless to promote the site globally. Instead of this, opt for a local promotion either with the help of a search engine optimization company or on your own. Here are some tips that would help you in doing this: 1. The most important step is to use your location into your keyword. For an instance if you are a law firm offering debt settlement service in California, then make your keyword like “debt settlement California” which includes both your business and the location you are working at. This will drive people of the same and associated area to seek your services. It is also important to monitor the keywords every now and then. This is because the keywords do not remain the same; people may start searching with different phrases. If the visitors type different keyword but you are still optimizing your site with “debt settlement California” this is just a wastage of time. 2. Meta tags are very important when it comes to optimization of sites. Include your location in the Meta tags and in the content and web pages as well, along with other keywords. This should be done in order to avoid the any apprehensions as to why the text does not have any of the keywords that the Meta tags are stuffed with. 3. Submit your site to the Google Places and Yahoo Local which will enable your site to be listed for a specific location. Also select search engines specialized in your area. This draws in huge meaningful traffic to your site. 4. Try to get backlinks with the location in your anchor text. This often doesn’t sound normal but forcibly inserted, yet you can use to in the blog comment section to get some do-follow links because a keyword like “debt settlement California” doesn’t sound grammatically correct if placed in a content. If you are unsure of your competency in doing this, you can knock the door of a search engine optimization company. 5. You must also take submission into the local directories into consideration. When people search for local services Yellow Pages is listed in the top amongst the local directories. It is most reliable directories that people concern while searching services. Also target a local promotional campaign to drive in traffic. This includes classified ads and PPC campaigns that really help a lot. 6. Use social media to promote your site locally. Social media has the potential of drawing more visitors than the search engines. Therefore advertise your site in the facebook, twitter and many other social networking sites so as to make it known to the local traffic. Hire a search engine optimization company to handle all these crucial tasks for your website on your behalf. Author’s bio: Arihant Saxena is a full time blogger and a SEO analyst. He has a very nice understanding about SEO,SEM,ORM. He is currently working for a search engine optimization company which is the best SEO provider in India. This is the 8th best SEO agency from India.
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