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If your company is exhibiting at a trade show or event this year then you will need to plan the layout of your stand very carefully in order to attract potential clients. This should be done well in advance of the show and it is a good idea to create a mock-up of the stand in your office so you can see whether the layout is effective and eye-catching and also ensure that you have not forgotten anything essential. A basic stand should have at the very least a table, chairs for visitors, display stand with your company logo and description, a table cloth, a leaflet holder and essential stationary. Your display stand will grab the attention of those who walk past. It should be clear enough to read and understand from a distance so visitors can make a quick decision about whether what you have to offer is relevant to them or not. Always include your corporate colours and company logo in the design to create brand awareness and help people to remember who you are when you get in touch with them at a later date via email or the web. Choose the words for your display stand carefully. Keep them short and concise so that they can be read in a couple of seconds or less as this is all the time you will have to make an impression. Once you have got the attention of a potential visitor they will hopefully come towards your stand. If you are having a really successful show and all of your advisors are engaged in conversation it is vital that your visitor has the information they need readily available in the form of handy leaflets and booklets. Try to avoid printing anything that is too bulky as trade show visitors will likely end up with a lot of brochures and freebies to carry around with them and will therefore avoid anything heavy. If your budget will stretch why not put out some visitor goody bags that contain all your relevant literature and some exciting giveaways, all in a handy bag for them to simply pick up and take away? You should also display your corporate literature so that a visitor can find what they are looking for if they need something specific. A freestanding leaflet holder is ideal for this. Placed at the front of your stand a leaflet holder enables those who do not wish to chat to simply walk past and pick up something that grabs their attention. Arrange your literature in a logical order with the documents you think will get the most attention placed at the top of the leaflet holder. Look for eye-catching displays like a leaflet holder or UKPOS A board to really get noticed at a trade show or exhibition.
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