Gas Stove Market Sales Grow
There is steady increase in overall sales of gas stove, and the year-on-year growth is 3.35%: according to Vatti company assessment, gas stove market in the first quarter of 2012, and the total sales are 3.16 million units. And compared with the same period last year, there is a slight rise. Cumulative year-on-year sales growth for the first quarter of the gas stove is based on the monitoring of Vatti retail is 3.35%, due to the proportion of the rise in sales of high-end products and models prices, the sales rose year-on-year growth is 19.48%. In the sub-month term in January of 2012, there is an increase of 4.81% in February and the negative growth of -2.1%. However, the March gas stove sales quickly rebounded, sales grew by 6.88 percent, in order to contain the impact of the decline in sales in February. From the overall point of view, the first quarter of 2012, sales of single electric oven have not been much affected, still maintained a good momentum of growth in recent years.
 Proportion of Built-in Gas Stove Sales Rise
According to the Vatti company's retail monitoring, in the four major categories of the gas stove (desktop stove, embedded stove, oven stove, disinfection cabinet stove), the first quarter of 2012, built in ovens proportion of sales is 59.53%, and year-on-year compared with the last year, there has an increase of about 4 percentage points, the sales proportion of the gas stove usually has a strong seasonal pattern every year around May and October, before and after the season for decoration, gas stove sales to new share-based fashion, beauty built-in stove become the first choice of decoration housing consumers. Therefore, the second quarter and the fourth quarter of the share of embedded cooker sales will be higher than the first quarter and the third quarter.
Gas Stove Prices Increase in the Proportion of High-end Sales
The rise in the proportion of sales of high-end products of the gas stove market. The first quarter of 2012, sales of high-end gas stove is more than 1500 RMB, price segment accounted for 15.68%, an increase of nearly 7 percent compared with the same period last year. Segment sales in the proportion of low-cost less than $ 300 in atrophy, decreased by about 5% over the same period. The increase in the proportion of the high-end market since 2006, the trend has already begun. On the one hand, consumers of high-end products are more and more popular, unlike in the past so casual when selecting stove, now people increasingly emphasized the importance of the appearance of the gas stove, quality, environmental protection and energy saving.
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