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Nine years after the launch of Mark Zuckerberg's Facebook, social media has evolved from a living room toy into a serious business tool. It has transformed from being a mere platform of social networking to a wide channel of business engagement. According to of 2012 social media research report, 73 percent of Fortune 500 companies were active on Twitter, while more than 85 percent of the directors noticed that social media engagement resulted in 30-40% rise in their sales. So,what does 2013 holds for social media for businesses? The larger promises (some of which are over stated) surrounding social media like utmost customer satisfaction, increase in sales number, and most importantly increase in ROI, may turn positive this year. Is social media a “productive tool” for your business? Let's find out: Social media for business: Is it a useful tool?: Even an average person knows businesses use social media for marketing and community building functions. But do you also know it is an effective communication tool for businesses? Yes! Many companies use social media for relationship building within and across enterprises and for direct customer interaction in the real-time environment. The HR department of companies is using social media channels to connect with applicants, sales team use it to generate leads and track competitor's move, while R&D team use it to brainstorm new product ideas. In a nutshell, social media is poised to become a “productive tool.” Bid Adieu Emails and welcome social media: What are emails for? Just for communication or transferring messages from the sender to the receiver, that's it! In today's technologically advanced environment, even social media posses the capability to do this, in fact you can expect lots more than only communication. Instant messaging, wikis, messengers like Yahoo, Skype, and others are becoming increasingly popular. In 2013, you might get internal business networks like Chatter, where employees can create virtual groups, exchange ideas or create a centralized message board and share and edit content. Isn't it great? Entrance of international and niche social media networks in the market: Twitter, Facebook, LinkedIn, Google+ etc. are some of the common social media networks, of which we all are aware. Doing business on these networks is no big deal. However, plenty of new networks are creeping in. The usage of Pinterest grew by 5,124 percent, and of Instagram it grew by 17,319 percent. In 2013, you can expect several new players on the field. These networks offer flexibility of operation and are easy to use and do business. In 2013, we can expect more and more companies entering this new arena for promoting their product and services. Companies relying on social media are showing huge return on investment. Experience the change! Competitions and Competitions
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