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Mobile phone is the one of the few developments in the world of information technology that has severely affected out lifestyles. Since its deep permeation into our lives, nothing is like the way it used to be before this miraculous invention. Nevertheless, not just our normal lives but ways of doing business have also been drastically effected by this invention. On the onset, small business had incorporated mobile phone and SMS technology in business due to limited budget. However, its incessantly growing popularity forced even mammoth business enterprises, with no scarcity of money, to use mobile phones for marketing and promotional purpose. Although, there are plenty of factors behind the rapidly increasing popularity of text messages and cell phones in businesses. However, one factor that has really catapulted it to the crust of popularity is option of free SMS messaging. SMS: SMS is the word used to shortly describe the term short messaging services. It presently is one of the quickest ways around to communicate with each other. Since its inception, it has caught the eyeballs of business organizations. And now it is widely used in enterprises ranging from SME's to conglomerates. One business activity in which text messages are widely being used is marketing. Indubitably, it has been a not less than a blessing for small and medium level organizations. In this article, I would highlight few mistakes that business organizations make while conducting SMS marketing. Aggressive marketing: Due to limited expensive and easy to use, some people just take this facility for granted and intend to overuse it. It has to bear in mind that overdoing of SMS marketing can exasperate the recipients of text message and could be extremely counterproductive. Purpose should to apprise the general populace about the new and information about the business instead of pushing them hard to avail that service or good. The overuse of this form of marketing essentially is due to the choice of send free text online. Yes, there are options around that can enable you to send text message absolutely free of cost. Be careful about time and date: Another thing one must be careful about for an immaculate SMS marketing is being careful about time and date of sending message. Sending a message during working hour or in late night will certainly go in vain as nobody would have time to pay heed to that promotional message.
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