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If you find your website to be gathering cobwebs, maybe it’s time to hire an SEO company to take over your web development in Australia. And one of the first changes that the expert will introduce to your site is to rewrite the text to comply with the rules on online content. Just simply changing the way the articles (if there are any) and posts are written in your e-commerce page can go a long way to improving its traffic and conversion. But there are redesign objectives which the SEO professional will adopt. Make all your pages informative It makes no sense for customers to come to your site and all they see are pictures and no product information. It’s not common to see e-commerce sites posting photos along with a product description that allows the customer to understand its features, specifications and dimensions. Another problem in web development in Australia, which is often the fault of distributors, is to just copy off the page from the manufacturer’s product information. The ordinary consumer doesn’t like to read a very technical description. This is where having a good writer and editor is vital, because you need to rewrite the technical jargon to make it easier to access for the consumer. Another way to maximise usability is product review. Compare products In relation to this, if you are selling different brands under one product, it’s a good idea to compare them with each other in terms of pricing, features, specifications and the pros or cons. You have to let people understand exactly what they are getting when they buy that particular product. This feature alone will encourage people to come back to your site, if only for the information alone. You can also integrate a window in your web development company Australia enabling people to compare products carried under the same brand. For example, Samsung has different products for tablets; differentiating one from the other will make the decision easier for the consumer. Post good photographs Apart from the hard-to-understand text descriptions, the second most frustrating aspect for the administrator of an e-commerce web development in Australia is the failure to post good photographs or a thumbnail that doesn’t even enlarge. If possible, when they click on the photo, the enlarged image should fill the whole screen. You must take several angles and close-ups of the product along with a short description for each image.
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