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Nokia kicks off windows phone 7 campaign with antennagate teaserspot by wwy yrj
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Nokia kicks off windows phone 7 campaign with antennagate teaserspot by WWY YRJ
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| Article Posted: 12/24/2012 |
| Article Views: 66 |
| Articles Written: 1412 - MORE ARTICLES FROM THIS AUTHOR |
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Nokia kicks off windows phone 7 campaign with antennagate teaserspot |
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In an effort to draw attention to its new Lumia branded WindowsPhone 7 phones, Nokia has joined AT&T in preparing for a highprofile launch, apparently starting with new spots that attempt toresurrect 2010's Antennagate. An unbranded "Smartphone Beta Test" website , counting down to the launch of Nokia's AT&T debut, fictitiouslydocuments a series of supposed design flaws alluding to thefragility of the iPhone's touch screen and the "death grip"associated with iPhone 4 and its Antennagate issue launched by Gizmodo nearly two years ago. Other spots, each modeled to look like security camera footage ofinternal design meetings, highlight flaws with Android phones usingOLED screens that only work well inside, creating an overallimpression that the smartphone category has been in beta for years,waiting for Microsoft and Nokia to finally release a "non-beta"phone. Nokia has already launched its Lumia 710 in the US via T-Mobile,but after rapidly falling out of even that carrier's top three phones at the hands of Androidcompetitors, the once leading vendor of smartphones is now hopingto relaunch Lumia in the US with AT&T, a much larger partner. Without being able to draw attention to the popularity of WindowsPhone 7 or a diverse, rich selection of apps for the platform,Nokia appears to be aiming at drawing attention to the real orimagined flaws of its competitors.
Death Grip Ironically, Nokia's "Death Grip" spot appears to be trying toassociate poor antenna performance from "holding it wrong" withiPhone 4, as a tester in the video complains, "shouldn't I be ableto hold it however I want?" Back in 2010, Nokia attempted to make hay from Antennagate by blogging, "providing a wide rangeof methods and grips for people to hold their phones, withoutinterfering with the antennae, has been an essential feature ofevery device Nokia has built," and insisting, "you e free to holdyour Nokia device any way you like. And you won suffer any signalloss. Cool, huh?" At the same time, Nokia had long instructed its users to "avoidtouching the antenna area unnecessarily while the antenna istransmitting or receiving," and noted in its product manuals that"contact with antennas affects the communication quality and maycause the device to operate at a higher power level than otherwiseneeded and my reduce the battery life." Following Nokia's potshots at the iPhone 4's antenna, the company'susers posted a variety of videos to YouTube highlighting the samehand-blocking of signal on Nokia's E71, 6230 and 6720 models. Nokia's similar addressing of OLED screens as a "beta" designmistake are also brow raising, given that the company was among thefirst to promote OLED screens for use on smartphones, starting witha rebranded Pantech feature phone it attempted to sell in the USback in 2006 as the 6215i; the high end N85 and N86 models itreleased beginning in 2008 to compete against Apple's iPhone andthe newer N8 that was supposed to make Nokia's Symbian a crediblecontender to iPhone 4. AT&T has stated its Lumia launch with Nokia will be a "notch aboveanything we've ever done," powered by another $100 million of advertising pooled by Microsoft among WP7partners, of whom AT&T has been signed up to give the new Lumiamodel "hero" status as a heavily promoted device in its retailstores.
Microsoft reportedly allocated $500 million to push WP7 at itslaunch in late 2010. Its executives also indicated that thecompany, carriers and manufacturing partners would collectivelyspend "billions" of dollars marketing WP7 devices during its firstyear. Those efforts failed to materialize in the form ofsignificant WP7 phone sales however. According to end of year figures by the NPD Group, Windows Phone'ssmartphone market share has not topped 2 percent since it launched.Meanwhile, sales of Android and iOS handsets reached a combined 82percent of the market in the first three quarters of 2011 the firm stated . Nielsen estimated Windows Phone's share of the market for thethird quarter of 2011 alone as just 1.2 percent.
Nokia has tied its smartphone strategy to Microsoft's WP7 platformafter ditching its own failed experiment with open sourcing theSymbian platform it cultivated over the past decade, and a briefpatterning with Intel to create MeeGo as a separate, open platformfor smartphones and mobile devices. I am Transportation writer, reports some information about special needs tricycle , anti trojan 5.5.
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