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The War of Internet Giants Indicated That the Strongest Can Survive by Code Blue





The War of Internet Giants Indicated That the Strongest Can Survive by
Article Posted: 12/24/2012
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The War of Internet Giants Indicated That the Strongest Can Survive


 
Computers
The four giants (Google, Apple, Facebook, and Amazon) in the age of the Internet are extraordinary animals. There has never been companies that grow so fast and tentacles stretch so long in the world.

Apple become a behemoth of capitalism, of which the market value accounting for 4.3% of the S & P 500 and 1.1% of the global security markets; 425 million people use the company’s iTunes online store and the store’s virtual shelves are full of music and other digital content. At the same time, Google is the undisputed leader in the global search and online advertising; Android software drives three-quarters of the smart phones that are on sale. Amazon has ruled the online retail and e-book markets of multiple nations. For facebook, if the 10 million users of the social network can form a country, its population will rank third in the world.

The Internet revolution fueled by these giants has brought huge benefits to consumers and businesses. Wherever it goes has promoted freedom of expression and the spread of democracy. However, apart from a miracle, they also aroused fear. If we let the scale and speed of this fear drift, it is likely to stifle competition. This is the reason why they have received the close supervision of the regulatory body.

Google is most threatened. The European Commission and the U.S. Federal Trade Department (FTC) are investigating the allegations of the company, which are suspecting of improperly modifying the search results in order to facilitate its own service. Google is also accused of several other violations. This may be the decisive battle of antitrust in the Internet era, like the epic decisive battle of Microsoft in the PC era ten years ago (the action relates to Microsoft’s browser bundling of the Windows operating system).

People who believe digital giants are becoming too powerful and will harm the interests of consumers are shocked by the three trends. The first trend is the rise of the market of “winner almost takes all” in the Internet. Second, the four giants aim to bundle consumers in its “platform”. The platform is a combination of online services and small program (app) running on smart phones and tablet PCs. These platforms are extremely attractive. The third concern is that the Internet giant is accustomed to swallowing promising enterprises that have not yet posed a threat.

So far, regulators have focused on surgical blows, aiming to end fast and to stop the bad behavior by negotiating to take remedial measures.

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