Chinese Speaker Market Overview
There are more than one hundred brands of Chinese speaker brands, in the first half of 2012, participate in the competition. In the speaker market, computer speakers are still the main types in the market, but concerned about the trend tends decline, portable speakers and Apple speakers enhance attention have varying degrees. The overall speaker market brand is concerned about the low degree of concentration; laptop speakers are involved in many brands, and the brand is complicated, concerned attention concentration is low; the portable speaker brand market took the first place; the 200-500 RMB price is the mainstream speakers price segment, the attention ratio is up to 39.5%, which again the 200-299 RMB level products are the most popular to users, and the attention proportion is about 22%; share of attention of speakers for computer exceeds half of the overall market share, and portable speakers gradually improve attention; the 2.0 and 2.1-channel system is the two main speakers system, the 2.0 channel speaker attention upgrades all the way, on the contrary, the 2.1-channel attention gradually declines.
Speaker Brands Attention Pattern
In the first half of 2012, the Chinese speaker market brands are various. According to ZDC statistics, there are more than one hundred commercially available speaker brands, the market brand attention concentration is low, most users concerned about the top ten brands cumulative proportion was only 74.8%. Relatively stable pattern visible contrast the two quarters in the first half of speaker brands attention the standings, the speakers overall market brand is relatively stable. Computer speaker is the most important piece of the field in the speaker market. usb speakers for laptop although are not as good as the attention of computer speakers, but they also belong to a branch of the speaker market. In the first half of 2012, the laptop speakers involved many brands and brands are complicated, the attention concentration is low.
Speaker Product Characteristics Structure
As an important type of traditional speaker market, computer speakers have occupied an important position in Chinese speaker market. In the first half of 2012, the attention of computer speakers accounts for 57.7% of the overall market. Portable speakers, in recent years, get increasing users of all ages, and the attention ratio is 16.8%, the first half of this year are the second major speaker market segments. Seen from the trend of the first half of speaker type attention, the attention of the computer speakers gradually decline, the attention ratio is more than 60% in January, the attention ratio fell to 56.0% in June. Computer speaker attention increasingly decline, and to the contrary, portable speaker attention is up month by month, the early attention proportion is only 14.5%, and in June the attention proportion has risen to 18.3%.
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