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Today it can be very important for everyone whatever he or she does in life to understand main principle of social networking which has become extremely popular. The web sites which are based on the concept have just millions of users. Many companies go along the way of hiring marketing analysts to create different ads for their social networking sites. Thus, it is possible to see on a number of examples from the web that the connections available through social networking can be a great benefit for personal as well as for business reasons. Social networking is known to be the root of the establishment of many businesses. Some of these businesses were so successful that in a result of social networking applying that they began to train their employees on how to socially connect with others as some social media reviews tell. For example, Netflix, which is an online DVD rental site, recognized the benefits of social networking and has begun to allow its users to create social media profiles within their accounts. One more example can be some popular television shows such as the CBS comedy "Two and a Half Men." Those performed well in Nielsen rankings and thrive largely because of social networking. Some analysts were got to credit the show's success to networking sites, afterwards the number of people their posting reactions to specific quotes from episodes. Social media is of such significance that even college students are taught how to socially network. A number of classes in communication that teach them how to interact with others on business and personal levels are offered to them today. During classes the positive impact that social networking can have on a business is intended to be explained to the students. Today businesses report that the majority of their feedback indicates that their clients found out about them through word of mouth, and if to be more specific with the help of social networks. People on all levels and from different possible places of the world seek to network socially. Thus social networking has become so popular that many web sites have been created to allow users to create profiles and interact with others as social media reviews states. Creating such sites made it easier for people from different locations to interact with one another without being physically where another person is. At social networking is intended to satisfy different needs of users, there are different types of social networking opportunities, on different levels – business as well as personal. Those are intended to help people establish relationships that can benefit them. In a business prospective, social networking helps with making contacts that can help people professionally. On a personal level, there is possibility for people with similar interests to interact. There are always some negative sides as well. According to social media reviews in this case they are about getting negative attention by some networking sites which makes some people to be discouraged from continuing to network. There are cases when, for example, some woman get stalked after making contact with others through social networking sites, as well as some cases of robberies were also reported. Such things happen in the result of not safe using of social networks. It is about giving personal information and home address in the process of communication which is better to be avoided
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