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As per one of the Top SEO consultants from Utah; one of the best countries, SEO will be dead in 2 years and SEO industry will become obsolete. Google is making continuous efforts in this direction. As we all know, SEO which refers to “Search Engine Optimization” is carried out in two different ways Internal SEO as well as External SEO. Internal SEO can be termed as On Page Optimization that includes creation of user friendly websites, search engine friendly URL’s and more. On the other hand, External SEO can be alternatively known as “Off-Page SEO” which includes Article writing, blog submission. Directory submission, press release, Creation of “back links” stuffed with competitive keywords and more. With changing times, Social media is also included and SEO strategies are carried out to make the most of these social networking sites. SEO plays an important role in all these techniques to boost the online presence of any e-business. Further, SEO services can also be distinguished as “Black Hat SEO” & “White Hat SEO”. Black Hat refers to unethical SEO techniques used to increase the page ranks while White hat SEO is purely white with complete viable organic SEO mostly preferred by Google and other top search engines. However, even though most of the business owners, website owners opt for White Hat SEO services, Google doesn’t get what it wants. The main requirement of Google is worthy, informative and real content which is enriched with proper knowledge in real terms. Such content can only praise Google and achieve the top rankings. With a view to provide useful information to its visitors, Google released “Penguin” that automatically stops artificial rankings and only allows the real content to be ranked at the top. Now, the trend of “back links” is replaced by likes, shares, tweets and reddits. This has increased the importance of Social Media Optimization; a part of SEO which enables business owners to make use of social media for generating traffic to their websites and gaining more customers. From this it seems Google believes that any content connected with Social media is more likely to be relevant and informative as compared to the one having back links to the company’s main website. However, Social media contents can also be less informative and unreal. Summarizing this, we can say “Content is the great king”. To get in the eyes of Google, the website should have well informative content rather just the content stuffed with keywords. Your website should provide exactly what the visitors want. Now, to get the proper informative content for the website, business owners can get in touch with any reputed SEO Agency that provides the necessary SEO Services as required by Google. Well known ecommerce development companies offer better seo services which comply with Google’s search rules and regulations.
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