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Our world is in state of flux and to combat with this always evolving environment incorporating information technology in daily lives have become requisite. Whatever is the field, usage of IT is must. This is the reason that information technology is being incorporated in many fields. One such field is commerce; internet and IT are penetrating quickly into shopping and it won't be wrong to say that IT has sort of taken over the field of shopping and commerce. Now days, the new buzzword is online shopping. Even people who are not very comfortable with frequent use of IT are also switching to this phenomenon and making benefit of it. Another reason which has made online shopping extremely popular is the discount schemes it offers to the users. Unlimited online shopping deals are definitely enchanting the buyer's big time. This article will shed light on the view point of merchants and buyers towards online shopping. How online shopping is advantageous for merchants: Penetration of IT in shopping is certainly providing great benefit to merchants. Some of the benefits that are paramount are discussed below: No setup cost: The biggest impediment for entrepreneurs or small setups used to be the initial capital required or the setup cost. This impediment would hamper the ambitions of many young and aspiring businessmen and would block the way of their innovative ideas. With the help of internet, starting a business has become quite easy now. There is no need of having heaps of cash to start the business. All a businessman requires now a day is to have a good and organized website and he is good to go. This is the reason that world has not witnessed entrepreneurs more than this era. Cheap and economical promotion: Another great expenditure for new business setups used to be marketing and promotion of business. Marketing is extremely important particularly at the onset of the business. Intervention of internet in commerce has made this also quite easy. Social media has emerged as one of the most important platform to market the business or products. Just with the little bit understanding of technology and marketing tactics, an entrepreneur can conduct the marketing activity free of cast and share the news and information about his business with the massive number of people. Another way to market business in online shopping world is offering online shopping promo codes.
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