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Middle East has caught the fancy of many people for several reasons. It has a certain charm, which cannot be ignored and in popular culture, it has been depicted in movies in novel ways. The region is full of tremendous potential to flourish in various sectors of business. MLM companies have recognised the strength of this part of the world and have initiated various ventures in this territory. For instance, QuestNet UAE, a network marketing company has been operating in this region for almost a decade with quite an interesting business concept. Network marketing is a very knotty task. Amidst the cut throat competition, enterprises entering this field have to effectively take on every challenge because very few manage to flourish here. Companies have to develop some unique marketing plans and work hard on executing them efficiently. Companies like QuestNet UAE have employed the multilevel marketing business concept quite successfully. QuestNet UAE uses a binary compensation plan, a legitimate multilevel marketing compensation scheme which is not to be confused with the illegal pyramid scheme. The former focuses on rewarding individuals for product sales while the latter focuses on rewarding the recruitment of individuals only, which makes it unlawful. Network marketing companies offer individuals the chance to be successful entrepreneurs by becoming Independent Representatives (IR). Referring new customers to the company is an opportunity for them to use their skills in communication and marketing. It is also an avenue for them to develop their leadership, public speaking and people skills. If the IR has a good team, collectively, they have the potential to earn well. Network marketing companies compensate their IRs according to the number of new customers they were able to refer to the company and the amount of sales they’re able to make. This form of business is great for people in countries like UAE. More customers translate into increased sales which result to companies having a wider reach and influence. The network marketing business model is beneficial for both the company and its Independent Representatives. The company is able to reach the masses through its existing customers’ word-of-mouth marketing efforts. The commission an IR earns is commensurate to the amount of effort and hard work he puts in. It’s the sole determining factor for his success in the business. These companies offer lifestyle products ranging from wellness to beauty to energy. IRs markets these products to potential customers and all transactions are done on the company’s secured online store. Network marketing companies provide adequate training and support to their Independent Representatives. These get them updated on the latest in the company and in the industry. The training also enhance their skills and abilities and help them become successful in the business.
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