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Shopping malls and avenues are considered a haven for shopaholics. Shoppers literally shop till they drop at these places. It is all about the clothes, accessories and other miscellaneous things a shopaholic cannot live without. Retail therapy has become the sole treatment to medicate shoppers. Shopping detoxifies and de-stresses tired and weary shoppers who yearn for some newness in their life. Fashion labels seem to have found cure for their incessant urge to introduce change in their lives. By going on a rampage and procuring that attracts the eye, the mind is pacified and the soul is appeased. According to the traditional rulebook, a person had to go window shopping first and then he or she was allowed to make the final purchase. Walking along the promenade, admiring the beautiful slim mannequins decked with rich and lavish apparels is a dream every woman shares. Even if a woman is disinterested in splurging dough, she will always indulge in window shopping. affordability plays a crucial role in shopping. If a person is unable to purchase an item, she will fancy that particular dress and then let it go. A shopper procures and satisfies his needs in order to be accepted. Acceptability is the main cause of compulsive buying disorder. With every new dress the confidence of a shopper builds up, inch by inch. With new clothes and accessories, a shopper tries to mask her failures and inabilities. However Internet has made the shopping task simpler for shopaholics. Few years ago, the world was introduced to online shopping. You could buy dresses online with just one click of the mouse. Online stores were not instantly developed, it was a gradual process that took many creative minds to materialize. Traditional brick and mortar stores were mandatory for every brand in the world. even local brands had to have an outlet to make sales. There was no other medium to sell products apart from their own flagship stores. However with the advent of Internet as a public podium, marketers started using it as an advertising instrument. People started turning to online shopping because it was easy and simple to use. entrepreneurs started launching sopping websites that stocked products from various brands. These websites sold products at discounted rates because of the perks they earned through online shopping. A website owner needed a computer, internet connection and a secure place to perform his business activities. Thus he was exempted from paying rental charges and other miscellaneous bills. These advantages were displayed in the form of discounted products. Brands started establishing clothing stores online. For fashion indulgent women online shopping was a sanctum they took refuge in when in stress and troubled. To buy dress online, the women had to log on to the website of their choice. Once they browsed through the assorted collection, they were asked to click on the buying option. The payment was made either with a credit or debit card. Recently Cash on Delivery was introduced to safeguard the financial interests of the customer.
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