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Why Chinese entrepreneurs become more and more tired? When competitors put forward the claims, you have to follow them to play games. Competitors said: “we will buy one and then send another one”, you have to follow them; when the competitors raise the price, and you have to raise the price too, If you did like those, you must be more and more tired. So, showing your own value proposition is very important. When the value proposition was put forward clearer: you promise to give the customer, you have to give them. For example, I am Merlot pizza, I promised to customer that my efficient is quickly, but I did not promise my price is cheap and my food is very delicious. If you want to eat pizza in the shortest, you can find me, but for the other requirements, you don’t look for me. Merlot emphasized the speed, for this value proposition, they also need to do: supporting service. When the Merlot entered into Taiwan not for a long time, they said: “if our pizza could not send to you in 30 minutes, out pizza is free.” For this kind of advertising, will you order pizza? Of course, you will. If it was in Beijing, we may pick off the peak traffic jams or the rainy day to order. But Merlot has thought this idea; therefore, they not only have a store in the center of city, but also have the stores in many communities. And the staffs will ride the electric vehicles to send pizza. So that we can ensure the low cost. My son is 23 years old. When he was six years old, he called the Merlot. In that rainy day, the traffic condition was not very well. As usually, I just need to spend ten minutes to back home, but that time, I used more than an hour. When I just entered into my house, my son said; “Dad, I invited you to eat pizza.” I said: “who paid the money?” My son said he paid. I asked him why he would order pizza. He said: “when I saw this whether condition, I called Merlot quickly.” I was excited: “how long you have called?” “28 minutes.” I was excited with him. Because of if the Merlot could not send the pizza on time, the pizza is free. Who could know that the pizza was send at the 29th minutes? So, if customers have you in mind, they will remind you at any time. If you want to have powerful weapons, strong armors and items, you can visit Guild Wars 2 Gold and cheap gw2 gold.
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