Alliance is Inevitable for Auto Parts Industry
The terminal market of auto parts industry will enter an era of fierce competition, individual enterprises if want to become bigger and stronger, there will be subject to many constraints. The vigorously developing 2S stores of many car sales chain groups are constantly squeeze the downstream independent repair plant living space of the auto parts enterprises, such as Large and CGA. Automobile companies have also launched the independent aftermarket authorization 2S shop to sell their own brand of auto parts, such as GM, FAW, SAIC and Toyota. In addition, multinational auto parts giants in order to control of the terminal, and also spent great efforts to build authorized brand repair factory. The international independent aftermarket auto parts chain also begin to get involved in the aftermarket of China's independent car lighting kits, such as Germany's Cooper. Traditional auto parts market has been greatly compressed, the changes in the industry and the development is imminent.
 The Road to Network of Auto Parts Industry
Operating scale is the basis. And the amount itself is a quality. Without scale, there will be no comprehensive strength, and there is no basis for the development. The alliance itself is to achieve large-scale cooperation. Corporate branding is guaranteed. Companies must shift from the traditional focus on product sales to focus on brand building, corporate brand commitment to quality and service to consumers, especially for auto parts such intermediate products is not installed on the front of the car is difficult to judge the pros and cons of authenticity consumers can do is to choose a trusted brand. Therefore, the brand is to ensure the sustainable development of enterprises. The terminal network is the goal. At the moment, auto parts wholesale online has been very popular. Business scale and brand are the means, the ultimate aim is to achieve terminal network in order to build the terminal outlets, more direct service repair workshop. Those who grasp the terminal market will hold the world, and this is a realistic portrayal of the auto parts industry in Europe and America.
Auto Parts Supplier Alliance is Emerging
In the second-tier cities, there is Union of single models, such as the Audi Union, Popular Coalition, and the General Union of modern Alliance. Its generated pressure is from fierce competition in the local the same vehicle middlemen, result in the market gross profit is increasingly thin, and the increase of various fees, make many business face survival crisis. The same models alliance First, you can change the local competitors for the Alliance, not vicious competition, each other enough gross profit. Second, the group in the form of procurement quota increase upstream suppliers, to achieve the purpose of reducing the purchase price and to withstand the competition from foreign counterparts. In addition, through the integration of resources within the Unions to improve support and services to end customers, and ultimately achieve the purpose of the development and stability of end customers.
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