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Advantages Of Using Direct Mail To Target Customers by Vikram kumar





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Advantages Of Using Direct Mail To Target Customers by
Article Posted: 01/08/2013
Article Views: 54
Articles Written: 10901
Word Count: 565
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Advantages Of Using Direct Mail To Target Customers


 
Business
Companies send bulk advertising material to their clients via the postal service which is referred to as direct mail. They acquire a bulk mail permit and this qualifies them for a low postage rate. This type of advertising, while popular, has a very low response rate for attracting new customers to your business. The advent of digital printing has made it possible to personalize direct mail by incorporating variable data into the content. On a basic level this includes printing the name of the recipient on the mail piece to catch their eye.

It is even possible to use demographic information about a likely customer and personalize the picture or message printed. For instance, if you are planning to send product information that concerns women the images printed might include the photo of a woman with detailed information written keeping the woman’s perspective in mind. This type of targeting or personalizing content with direct mail can double or triple the response rates.

All types of printing materials can include variable data including catalogs, circulars, postcards, political messages, credit card applications and brochures. By including variable data into your marketing materials your potential customers will feel like you are speaking directly to them.

Greeting cards printing can also be personalized and sent to a special relative or friend. Select the visual imagery that you feel is pertinent and send out customized holiday and announcement cards. These include Birthday cards and cards for a relative’s birthday. It could be to your father, mother, sister, brother, nieces, nephew, uncle or aunt. You could also personalize Valentines and friendship cards or get well cards, retirement, graduation and congratulation cards. When you spend time trying to personalize the card with a serious, comic or lighthearted message, the recipient knows that you are sending the message directly from your heart. They may feel that it is as good as receiving a hand written note.

In order to be able to use these technologies and save time, you should find a high quality service provider who has the capabilities to ensure state-of-the-art print results. Look on the internet and you will find many digital printing companies that offer low prices and great quality. It is necessary to identify the best service provider who can guarantee high quality results when looking for greeting cards printing. Read the reviews that are written online when you check out various websites. The high quality and standard of the printing company should be surpassed only by their low prices. They should have design professionals who can make their valuable suggestions and assist you in making the right choice.

Influence Graphics is a digital printing company based in New York that is experienced and ensure quality as well as reliability. They value their customers and offer individualized service and customer satisfaction. Request a printing quote and you will find that they are prompt and efficient and answer your queries immediately. You do not have to worry about sending the material to printing companies that are located in far off places. You are guaranteed success when you place your printing needs in their able hands.

If you have a problem locating a reputable and reliable digital printing company for sending direct mail or greeting cards printing , you need to look no further. Influence Graphics will come up with the perfect individualized solution every time.

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