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In this fast pace world where everybody needs recognition, it is necessary to apply certain marketing strategies to popularise yourself, your company or product. There are various mediums used in marketing yourself like newspaper, TV, radio, websites and others. It is now recommended to use the fastest and most effective medium which can reach maximum number of people instantly within lesser period of time. One way by which one can reach maximum number of people in one go is by sending text messages to the mobile phones of your customers. The same has a personal approach with the customers. Today mobile phones are common with everyone. Whatever your target audience is mobile phone is with each segment of society. That is why using text messaging services for marketing solutions is best and cheap. For this service the role of SMS gateways is very important. Australia is home to a number of SMS gateway providers who offer reliable transmission of text messages with wide network coverage. SMS gateway is the telecommunication network facility for sending or receiving short message service transmission to or from a telecommunications network that supports text messaging. Most messages are eventually routed into the mobile phone networks. Many SMS gateways support media conversion from email and other formats. There are various companies that offer SMS gateway solutions in Australia. These companies provide one-way as well as two-way text messaging solutions that are aimed at facilitating business communication across the world in a cost-effective and time saving manner. With the help of these gateways you will be able to send loads of text messages at any one time either directly from your website or through SMS application. You can send the messages through computer and can receive the replies on the same. All you have to do is to keep ready text messages and client’s database. These gateways using the database send bulk text messages to the clients pretending that the same is personalised only for them. Other features of gateways are: Secure and Reliable: Most of the gateways are secured. The database you enter in the gateway will remain safe and won’t be accessible to anybody else. However, in some cases the data provided by the gateway company can be common with other clients of the company as well. But that has to be making sure that the client is of different field. The gateways are reliable as they send the messages and ensures that the same has been delivered. Speedy: These gateway services are very fast. They can easily send the messages – text, multimedia, voice, image at very fast speed to multiple recipients at the same time. The data of the same is maintained every time. Cost effective: Unlike, other mass medium SMS marketing is very cheap. The same takes very less financial support and reach maximum audience in very less time. It is one of the most popular mobile marketing tools available today. It offers readymade database of opt-in customers. Pre-made message templates save time and money. Powerful reporting which includes filtered information. Jack Samuels has been actively involved in sms gateway software and sms gateway related services for the last 5 years. He has been serving Australian clients with highly functional and technical support. He loves to pen down his experiences and thoughts related to the industry in his spare time.
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