Today is an era of communication and smartphones, with technology getting more mobile. With almost half a dozen mobile OS platforms in the market, the success and failure of each has been put in the hands of the developer community. This is because of the reason that applications have become the soul of any smartphone. So if a mobile OS has a substantial application market, then it will see many users driven towards it. This is evident from the fact that Android and iOS is doing so well due to the slew of applications in their app store, while Windows phones are having a hard time making a place for themselves. Smartphones have emerged as a great media for internet business and communication and it has come on to the mobile app developers to utilize that aspect of smartphones. There have been many studies that have suggested that users prefer native applications on their smartphones to access information rather than using web browser. This has led to a revolution in the mobile application development community, to come up with content rich applications. There is no limit to the application development and mobile apps programmers are using their ingenuity to use the capabilities of hardware and software and make innovative applications. With the announcement of a couple of mobile OS platforms like firefoxOS and Ubuntu OS, the future of these mobile Os would be dependent upon its mobile apps development. RIM has understood this notion which is why it has been trying to bring developers to its platform by announcing a minimum $10,000 earnings. There is a cut throat competition in the mobile app development with iOS leading from ahead and Android not far behind. With so many platforms in the market, it has become difficult time for the developers to bring up native applications for each platform. This is why many are preferring HTML5 concept, which makes it easy for the developers to port their application to another platform. The popularity of smartphones is undeniable and one can devise the shift of market by looking at recent figure that showed that tablets surpassed the sale of notebooks. This means that users want mobility with them and smartphones can almost do everything they used to do on a notebook. In the current scenario the importance of mobile application development cannot be denied. With the advent of cross platform mobile development, mobile app developers are finding it very easy to support multiple platforms. This has also led to the open application ecosystem, where some applications are not exclusive to one platform. Users want high quality applications on their smartphones as without them, the smartphones doesn't remain smart enough.
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