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Wouldn't it be great to play your original song in one take and have exactly the sound you're going for be recorded with no further processing required? Unfortunately, that's not how it goes when you're creating a music video. Music post production services include mixing and working with the mix to give the video just the sound you want. Usually audio level compression, limiting, and equalization are involved in post production. The professionals who perform this service want to get your music just right for the media type it ends up in. Technical and Artistic Expertise Required The best post production professionals are the ones who bring technical expertise as well as artistic skill to the process. If getting the best sound were just a matter of pressing the same series of buttons or moving slider controls to a certain place, anyone could do it. It takes someone skilled in music post production to give a music video the sound it needs to capture attention and impress listeners. More and more, these post production professionals are found in a film production company, where their skills can be put to many different projects. Pre-Production of Music Videos Before your music video can be captured by the cameras, you will meet with production professionals to discuss the "big idea" of how you envision your video, and to plan out the steps that will make it happen. You'll need to map out how each scene should be shot, which scenes line up with which parts of the song, and whether you want special effects in any part of your video. This is a lot of hard work, and you may be impatient to get to the actual shooting, but work done during pre-production really pays off later. Good pre-production leads to a better shoot, and fewer questions and delays once the post production work begins. The Shoot: Exhausting but Fun This is where it gets fun. You're getting the footage necessary for your breakout video! Camera operators and other technical specialists will work closely with you on this phase of the project. Expect a long day, and a lot of hard work, but many musicians enjoy video shoots because they know they're creating something original that will engage both old and new fans of their music. Depending on whether you're going to be shooting on location, you may face weather delays, but while you're waiting for the skies to clear, you may be able to do any studio footage and keep reasonably close to schedule. Post Production Magic and Your Music Video Post Production professionals take your music and the video that was made during the shoot and attempt to put it all together in a form that is greater than the sum of its parts. They may be asked to add animation, special effects, or text overlays, and they have to make sure that video is synchronized perfectly with the music. A great post production team is one of the most important factors in how good your final music video looks and sounds.
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