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Yp launches today as north america's leading local search, mediaand advertising company by 123wert sdfsf
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Yp launches today as north america's leading local search, mediaand advertising company by 123WERT SDFSF
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| Article Posted: 01/25/2013 |
| Article Views: 52 |
| Articles Written: 2217 - MORE ARTICLES FROM THIS AUTHOR |
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Yp launches today as north america's leading local search, mediaand advertising company |
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Business,Business News,Business Opportunities
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TUCKER, Ga. , May 9, 2012 /PRNewswire/ -- YP Holdings LLC ("YP"), which combines the assets of AT&TAdvertising Solutions and AT&T Interactive into North America 's largest local search, media and advertising company, launchedtoday with the closing of the acquisition of a controlling interestin YP by an affiliate of Cerberus Capital Management, L.P.("Cerberus"). As a standalone company, YP had $3.3 billion in revenues in 2011. Approximately 30 percent, or nearly $1 billion , of YP's 2011 revenues derived from its digital and mobileplatforms, making YP the ninth-largest digital media company of anytype in the U.S. YP local search products such as YP.com, YPmobileand the YP Real Yellow Pages enable consumers to find, connect andtransact with merchants across the U.S.
YP's thousands of sales andservice professionals in local U.S. markets provide unmatched,long-standing relationships with 700,000 local advertisersthroughout the country. To view the multimedia assets associated with this release, pleaseclick: mnr/56141-att-advertising-solutions-interactive-form-standalone-venture-named-yp (Photo: photos.prnewswire.com/prnh/20120509/MM02798 ) AT&T Advertising Solutions is best known as the publisher ofthe iconic Yellow Pages, the largest print directory publisher inthe world. AT&T Interactive operates YP.com and the top-ratedYPmobile app, which together have over 38 million monthly uniquevisitors. The YP Local Ad Network generates additional value byproviding local business advertisers with an opportunity to tapinto more than 70 million monthly unique visitors in its extendednetwork of over 300 affiliated online and mobile publishers.
YP isthe number-one ranked traditional media company in North America by percentage of digital revenues. YP's unmatched multi-media product portfolio plays a key role inlocal commerce as it connects buyers and sellers across the web,mobile and print platforms and helps drive over $150 billion per year in transactions. In 2011, searches on YPmobile apps grewover 200 percent. Today, YP generates two calls each second onaverage to businesses found via the app.
YP's Real Yellow Pagesdirectories are also used more than 5 million times daily byconsumers to seek out local businesses. "We are pleased to be investing in North America 's pre-eminent local search, media and advertising company," said Steven F. Mayer , Senior Managing Director and co-head of global private equity atCerberus. "YP is one of the most cost-effective ways for localbusinesses to connect with their customers.
Their unsurpassed rangeof advertising and lead generation solutions provides a powerfulboost to commerce in America. We look forward to working with YP'stalented associates and leadership team and to supporting YP as itinnovates to meet the needs of its 700,000 business customers." Strong and Experienced Leadership Team David Krantz , former CEO and president of AT&T Interactive, has been namedCEO of YP Holdings. Krantz will lead YP's overall strategy andoperations. The new leadership team includes executives fromAT&T Advertising Solutions, AT&T Interactive and CerberusOperations, as well as executives recruited from outside ofAT&T.
The company will be headquartered in Tucker, Georgia . AT&T has a 47 percent equity interest in YP Holdings. "We have a great future in front us," said Krantz. "We also have anextensive customer base, the largest local sales organization, anunmatched product portfolio, industry-leading platforms across theweb, mobile and print ecosystems, and a great brand. We are readyto invest in this business, innovate and provide excellent serviceto our customers." " Go-to-Partner" for Small Businesses YP sales professionals serve as media consultants for theircustomers and create relationships built upon trust with a goal ofhelping advertisers grow their business.
Through customizedcampaigns designed by expert advisors, YP is able to provide smalland medium sized businesses with one of the most cost-effectivesources for consumer leads. YP's newly developed reporting toolsmake it simple for small business owners to monitor, track andevaluate the effectiveness of their advertising investment. Inaddition to its direct sales force, YP products are also madeavailable to small businesses through certified agents andresellers across the country. Unrivaled Suite of Advertising and Lead Generation Solutions YP's wide range of print and digital advertising and lead generation products is designed to address the evolving local search needs ofconsumers and help advertisers grow their businesses. Productelements span both search and display solutions that can bedeployed on a subscription or pay-for-performance basis.Complements to YP's foundational solutions include search enginemarketing capabilities, video advertising, direct mail initiativesand website development.
ABOUT YP HOLDINGS YP is one of the largest local search, media and advertisingcompanies in North America . The company creates local search and advertising products thatencourage consumers to discover and engage with local businessesacross online, print and mobile platforms. YP's suite of localofferings includes its flagship products YP.com, YP Local AdNetwork, the popular YPmobile app and The YP Real Yellow Pages ,the largest print directory in the world by advertising revenue.YP.com, which attracts over 30 million monthly online uniquevisitors, is also accessed by millions of users each month via themobile web. The YP(SM) Local Ad Network helps advertisers grow their businessand distributes ads to a distinguished list of top publishers.
YP'swide range of local ad products such as premium listings,performance-based advertising, direct mail and search enginemarketing provides advertisers an opportunity to increase theirpresence among consumers who are looking for a local business. YP'sadvertising products address the diverse needs of nearly a millionlocal businesses and help drive tens of billions of dollars inlocal commerce annually. YP products are backed by one of the industry's largest localadvertising sales forces made up of several thousand mediaconsultants and other resellers. Keep tabs on YP(SM) products by liking "YP" on Facebook: /YP or following @YP on Twitter.
ABOUT CERBERUS CAPITAL MANAGEMENT, L.P. Established in 1992, Cerberus Capital Management, L.P., togetherwith its affiliates, is one of the world's leading privateinvestment firms, with approximately $20 billion in capital under management. Through its team of investment andoperations professionals, Cerberus specializes in providing bothfinancial resources and operational expertise to help transformundervalued and underperforming companies into industry leaders forlong-term success and value creation. Cerberus holds controlling orsignificant minority interests in companies around the world.
SOURCE YP Holdings LLC Copyright 2010 PR Newswire. All Rights Reserved. I am Residential Lighting writer, reports some information about outdoor roller shades , thermos vacuum flask.
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