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05/10/12 -- C3 Metrics , the leader in advertising attribution and viewable impressiontechnology, announced today it has been selected as a Finalist for Red Herring's Top 100 Americas award, a prestigious listhonoring the year's most promising private technology ventures fromthe North American business region. The Red Herring editorial team selected the most innovativecompanies from a pool of hundreds from across North America. Thenominees are evaluated on both quantitative and qualitativecriteria, such as financial performance, technology innovation,quality of management, execution of strategy, and integration intotheir respective industries. The only pure-play attribution platform selected by Red Herring, C3Metrics' optimization engine and AVSR metric simplifies Full FunnelAttribution® using a proprietary ratio, making complex androbust real-time data collection easy and actionable for newlyminted media buyers and media veterans. This full-funnel approachenables brands and agencies to understand and attribute value inthe upper funnel, not just the last click/view once the heavylifting of media is complete. C3 Metrics is also the firstattribution platform to integrate viewable impressions as outlined by the IAB, ANA and 4A's in the 3MS (MakingMeasurement Make Sense) initiative in 2011. "This year was very rewarding," said Alex Vieux, publisher andChairman of Red Herring. "There are so many great companiesproducing truly innovative and amazing products and technologies.We had a very difficult time narrowing the field and selecting the Finalists from such a group of future stars. C3 Metrics shows great promisetherefore deserves to be on the short list. Now we are faced withthe difficult task of selecting the Top 100 winners." Finalists for the 2012 edition of the Red Herring 100 Americas award areselected based upon their technological innovation, managementstrength, market size, investor record, customer acquisition, andfinancial health. During the several months leading up to theannouncement, hundreds of companies in the, security, Web 2.0,software, hardware, life sciences, cloud, mobile and other sectorscompleted their submissions to qualify for the award. C3 Metrics will present the company's winning strategies at the RedHerring Americas Forum in Santa Monica, California, May 21-23,2012. The Top 100 winners will be announced at a special awardsceremony the evening of May 23 at the event. About C3 Metrics C3 Metrics is an award-winning media analytics and optimizationplatform providing validated products to agencies, brands,publishers, networks and DSPs. Capturing every interaction inreal-time including viewable impressions , C3's predictive platform is in constant two-way communicationwith media partners, feeding the ecosystem with real-time data vstaking pictures of it. Rated #1 for ease of use, the C3 MetricsOptimization Engine and AVSR™ metric allows marketers toeasily optimize media -- taking big data and making complexadvertising decisions simple. The result? Validated superiorperformance of each ad dollar. C3 clients enjoy significant gains:a two-year case study demonstrated a 75 percent revenue increasewith only a 12 percent increase in ad spend. C3 has made more than$5 million for one client within 12 months of use. Headquartered inNew York with offices in California, C3 Metrics is comprised ofleading experts in the field of digital and television measurementfrom DoubleClick, eBay, PepsiCo, Yahoo! and Nielsen. Media Contact Brook Terran blast! PR for C3 Metrics 919-480-4058 Email Contact Copyright @ Marketwire. I am an expert from customcutstainlesssteel.com, while we provides the quality product, such as China Stainless Steel Pipe , Aluminium Profile, Stainless Steel Angle Bars,and more.
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