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The dream of having your own website has finally come true. So how do you get visitors to your site? Creating your site was not the hard part, getting traffic to it is. How to market a website, and make it pay, is the biggest challenge people encounter when trying make money online. In order to make the sale, you need the people; so how do you get them there. Social Networking: Marketing on these types of sites is as simple as updating your Facebook status with your business link, or tweet your link to followers on Twitter. The goal is to have your link "shared" or "re-tweeted". Buying Facebook ads is another option here and the cost is very reasonable. Email Marketing: This strategy has been a proven marketing tactic through the years. When visitors come to your site and, usually with a pop-up window, they can register to receive newsletters via email. Occasionally you send out tips and advice about your niche including a link back to your site with update information. This helps keep your site fresh in their minds. Blogging and Guest Blogging: Include a blog on your site offering free articles or other free stuff to make people want to return to your site. Another blogging strategy is to be a guest blogger on another person's blog; include a link back to your site in your guest bio, this is called a back-link. Pay Per Click (PPC): Bring traffic to your website using search engines, such as Google. The strategy is to pay a set amount to, say Google AdWords, each time someone clicks your ad. The goal is to convert that person into a customer so they return to your site in the future; therefore, seeing a "return on investment", ROI. Focus should stay on the conversion; obtaining the best ROI imaginable. The search engine will use keywords or phrases you provide them. Your ad will be seen by people searching for anything relating to your niche, no matter where they are searching online. Retargeting: The above techniques brought people to your site, about ninety eight percent left without conversion, and we need to provide a way to make them return and convert. The concept of retargeting ads involves submitting a tracking cookie on visitor's computers. By doing this visitors will start seeing ads for your site while browsing the internet; triggering them to return to your site. Retargeting is not illegal, nor does it damage or cause harm to computers. It adds a code in your site, creating a cookie to your visitor's browsers; therefore, triggering ads about your site to pop up. Vendors provide this service for a fee. It is worth it since they know when to make your ad appear. Knowing how to market a website, and create returning customers out of visitors, is crucial to your success. Keep learning, apply what you learn, and you will continue to grow. Some strategies above do have a fee, yet will not break you. I recommend doing all you can to market your site. Are you looking for more information regarding How to Market a Website? Visit http://www.ayrulrash.com today!
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