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Using social media does not always mean direct social result. There are many ways by which social media can improve Search Engine Optimization (SEO) and help to spread your online presence. SEO is an online marketing technique that can increase the visibility of a web page or a website on search engines. SEO may target various types of searches like local search, image search, video search and industry-specific search engines. Let us now look at some of the search engine optimization tips that can help your business. Alt tags for icons Sometimes marketing managers miss out on the option of Alt tags for images because they are so interested on content or meta tags. Consequently, they miss out on the benefits that alt tags can offer. Advantage of adding alt tag to the website images is that it can increase the possibility of the image getting indexed in Google Images, thus leading to increased traffic to your site. Social media icons work in a similar manner. Having an alt tag like “Follow (Brand Name) on Facebook” can help include two crucial social media keywords: the company name and the social media site, in the same tag. Add social media accounts wherever possible Wherever it is possible, share your social media links, because it can help in spreading your online reach. If you list your business in local directories or even national websites like Facebook, Google+ or Yelp, make sure to fill all the fields where social media links are allowed. Creating a Google Drive spreadsheet or Word document of all public account links can help to get this done very quickly without any hassle. This process also includes adding links of social media accounts on other social media profiles you may have. For example, Pinterest has a ready field for user or brand's Twitter URL. Google+ listing and authorship SEO consultants have reported that having presence on Google Places, Google Authorship, and Google+ can help in indexing and display of the content of a website in search engine results. In addition to that Google Authorship can help to increase the visibility of company content especially when author's photo shows up in the search results. Successful SEO strategy and social media Part of combining SEO and social media includes staying up to date with the changing trends and updating fresh content. The relevancy of content and social media updates to fresh events can also help your company's online presence to grow. These are some of the search engine optimization techniques that can benefit your business and spread your online reach. Mark Weyland is a renowned online marketer who is well-versed with various search engine optimization techniques. SEO is a process which is typically used to increase the visibility of a website or web page in search engines.
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