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In the world of business, the premise that money must be spent to make money is usually true. No matter what product or service is offered, having the right supplies and tools is essential. When it comes to an internet business that relies heavily on an optimized website, most tools are productivity ones that are rather expensive. There are also a few free tools available that can do the same things, specifically keyword selection resources. Benefits Most website SEO is based on specific words used to search for information. Although it is easy to find terms related to a specific topic, there is a whole science involving keyword selection, usage, tracking optimization, and predicting performance. There are programs to analyze phrases in general, websites using the same keywords, achieved results, and how certain search terms are used. It is more information than most have time to deal with in a day, a week or however often keyword research should be done to keep up with changing trends. Keyword selection tools excel by showing how the past performance of certain terms regarding popularity and other statistics as well as how similar phrases can be considered; this can include singular or plural forms of words, misspellings, word tense and positioning within the phrase. While it is always best to use correct spelling and grammar, in some cases such as when a common misspelling of a word is getting better results than the correct, harder to remember version, consideration should be given for that version. This is the kind of information that is really hard to determine without some sort of tracking program – and a free one at that! Options Listed below are some of the free choices that are currently available for use to help select keywords. Google Trends - A 100% free online research tool that is part of Google Webmasters Toolbox and Adsense tools, it is used by searching for Google Trends with the phrase by which information is sought. The resulting report includes extended interest and suggested forecast as well as other related phrases and statistics. In the main search box page is also a link to the day's Hot Searches, where it can be seen what keywords are getting the most attention that day and in the recent past. KeywordDiscovery - A word or phrase is typed in and search statistics are returned about that word over the last 12 months, with hundreds of variations and related words. Information is gathered from all major search engines including Google, Yahoo, AOL, MSN and Ask. The free version provides only basic search numbers; there is also a paid version offering a more detailed analysis. NicheBot - This uses data pooled from major search engines using exclusive algorithms that are purported to be more effective how Google extracts keyword data. Free usage allows for 20 basic searches daily. For a cost of $1.00, paid users have full access to the search pool, which includes results derived through NicheBot's independent API contracts with internet providers and search engines to get the best results possible. Wordtracker - An easy search interface that provides detailed analysis of the searched term as well as related terms including long-tailed keywords and will also pinpoint best performing words being used by competitor websites. This includes a Keyword Effectiveness Index to help target the right words with 7 days free after signing up for a trial. With some good keyword research and comparison, the best results for website optimization can be found. Making use of such free applications is a great way to speed up the research process without incurring the extra cost of paid tools – a choice well worth the time and effort! Chris Hunter is an expert in Web Design and Search Engine Marketing. To find out more about Houston SEO Services, go to the main website at: http://www.webunlimited.com.
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