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The crucial importance of SEO is mostly understood as well as the value of analyzing and monitoring a website to track and adjust its performance. What is not realized is that it can be just as important to track and analyze competitor websites, especially any that are getting good or better page rank. Only by knowing which ones are key challengers and what methods are being used for such success can a website become competitive in the global ranking arena. By monitoring aspects such as keywords, backlinks, and social presence can it be known what is happening with the opposition and learn from it. Know the Competition Before starting any kind of research, it is essential to determine what competition exists within a given niche, which may not be as easy as it sounds. Keyword research is one way to judge this, although that is not accurate in every case, especially for local businesses that do not attempt to rank globally. Interpreting where the main competition exists depends on the business' location, niche, and keyword popularity combined. Those that rank high within such specifications are most likely a company's main competition. Analyze Website Content When the competition has been identified, look at their websites to get a feel for how it has been developed, what design elements were used, the type of content offered, and all details that are typically considered when setting up any internet location. Pay particular attention to the amount of quality backlinks and the backlink text being used, both of which can be uncovered using various analyzer tools that are available on the internet, some which are even free. Use all of this information to develop ideas with which to improve the quality and effectiveness of a company's website. While analyzing the competition's keywords can be a little bit challenging, it is definitely something that should be done. If an initial examination of website content does not reveal which terms are being used, then conduct a search for known keywords within the text and content. It is also possible to find them by using various free online keyword extractor tools. Of course these methods are not foolproof; however, it can provide a good idea of what is probably being used which can in turn be used for comparison and adjustment. Along the lines of such analysis, see if any advertising used on a page is keyword-related. Analyze Social Media Efforts The next step is to examine the competition's social presence by checking all of social media pages. See how interaction with fans and followers is handled and how pages are used, if they to website content or offer polls or prizes or other such means to attract attention. Notice how often Twitter is used or postings are made to a Facebook account and what kinds of posts are done. Monitor growth in follower numbers, especially in relation to postings and offers; take lessons from all of that. Check social bookmarking sites such as Reddit, Digg and StumbleUpon to see if any competitor's pages and links are bookmarked there; if so, identify what items have been bookmarked. Use all of this to visualize the value that customers place on a company or website by both following and bookmarking that internet location. Though the above listed methods will not always guarantee top ranking success, it only makes sense that monitoring and following the lead of better performing websites is one way to increase SEO results. This method can also eliminate a lot of unnecessary futile attempts to duplicate such efforts as and identify better strategies to consider using. When a company is produce by employing certain methods, it may be beneficial to duplicate such efforts in order to obtain similar results. Yes, SEO must indeed be analyzed when the market is filled with other successful opponents! Chris Hunter is an expert in Web Design and Search Engine Marketing. To find out more about Houston Search Engine Optimization, go to the main website at: http://www.webunlimited.com.
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