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Lead generation is the process of generating interest in a specific product or service through direct marketing. There are many different types of direct marketing that can be used for lead generation, the most common include; telemarketing, email and SMS marketing or even direct mail. It is not uncommon for companies to outsource their lead generation, and pay another firm to generate the interest and in turn the leads. This then leaves them free to convert the leads that have been generated into a firm sale. When lead generation is carried out this way, they often pay per lead that is generated. A lead is the contact details of a customer that has shown an interest in the products or services available, and wishes to purchase it or maybe have a survey for example. Most commonly, lead generation is associated with door to door salespeople, or over the phone telemarketers bothering home owners and pressuring them into getting double glazing, and most recently insulation. This does not portray a positive view of lead generation; but, there are other, more customer friendly ways that it can be carried out. The internet is emerging as an increasingly popular way for companies to generate leads and interest in their products and services. When Lead Generation is carried out online, the customer has to make the first move, and find the website that they want to purchase the product or service from, and actively request more information. Due to the customer starting the process off, leads that are generated online are often worth more to the company as it is likely that there will be genuine interest from the customer if they have requested a call back for example, rather than agreeing to a survey from a sales person at their front door. Another way that a business can increase the amount of leads that they generate via lead generation is through using targeted and profiled data. Here at UK Datahouse, we give you the option to tell us exactly who you want to reach, and we will provide a database that is made up solely of customer and businesses that meet your requirements. If you know that your products and services are aimed at elderly couples in the North, why waste time and money contacting young families? We can help you change this. Tell us the location, sex, income and even personal preferences of the types of customer that you want to target, and we will create a tailor made data list for these customers. Not only is data profiling proven to increase the amount of leads that you can generate through lead generation, it will also save you money time, and reduce waste. Don’t spend time contacting people that have no interest in what you have to offer, target your lead generation at individuals that want to hear for you. We want to save your business money, whilst increasing your leads- it’s a win win solution for all. Visit our website www.ukdatahouse.com - Data Suppliers To see our services another more information as Data Bureau services UK, Data lists UK, Data services, Lifestyle data UK, Email Data, Data Supply Services UK
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