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There’s a slew of service providers offering search engine optimization in India so it’s understandable that you are going to have a hard time choosing one. But there are red flags that alert you when to lace your shoes and run in the opposite direction. The most common warning sign is when the service provider tells you that you are going to increase your profits by 100% in no time at all. While there’s nothing wrong with a little bit of embellishment, particularly when you are promoting your services, outright lying is not the way to go. It’s easy as 1, 2 and 3? Search engine optimization in India is definitely not easy. Imagine the SEO practitioners going to your office for the preliminary meeting in order to get a good grasp of what your company is all about, its vision and objective. Then they go on assessing your existing website, what’s wrong with it, why it’s not earning, what changes that need to be done in order to optimize it for both the search engines and your customers. Then they have to conduct an analysis of your target market and the way you drive your message across through your content and web design. Next step is to design a market strategy to turn around your bottomline and running metrics to make sure you are on pace to achieve your goals in a certain time period. There’s nothing easy about that. You can hit ROI in a few weeks Who doesn’t like to hear that you are going to double or triple your profits in just a month? Who doesn’t like to hear that you will get record numbers in visitor traffic and consequently, your conversion rate? And these are precisely the kind of statements that should make your alarm bells ringing. Keeping your health skepticism up, don’t dismiss the search engine optimization India right away. But prepare your questions. How does the SEO company plans on doing that? Will you be updated on every step of the process? Will the techniques be organic or automated? Trust us, we are experts The term “experts” is being bandied around too easily these days. Just because the service provider managed to successfully run one campaign of Search Engine Optimization Services doesn’t give it a right to bill itself an expert. Ask for referrals, how many accounts the company is holding right now, what’s the batting average? What’s the market plan? You can always call the service provider’s bluff and tell you what makes him an expert.
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