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Shopping is a callous process mostly imposed on women. This is because it is a popular belief that women love shopping unlike men. Men are exempted from standing in long queues and fighting with people because they cut in line. Fashion has made women crazy. However some feel fashion is over hyped. It is the design, brand and colour that make you pay a whooping price for something you do not need. Today, everybody wants to become a wise and shopper. Even shopaholics are scrutinising their every move before paying huge dough for a fur coat. People have begun wandering on the promenade trying to get a profitable deal. Men find it exhausting when women go window shopping. They fail to see it is a common and the most popular trick of the trade. When a woman browses though the merchandise in several stores, she wants to zero down on the best deal. Men prefer buying things for its original price. They dislike haggling and bargaining. They are much organised thus they know what they want and only shop for that particular thing. Women on the other hand are disorganised. They do make lists but once they come across a sequined pair of boots the list is forgotten. Sometimes they spend their entire budget on one item when in reality they had stepped out for groceries. It is not difficult to grab the attention of a woman. However they do not realise those things that attract them is a game play contrived by the marketer. Marketers make the packaging so attractive and impressive that it is difficult to turn a blind eye. Well, this was the case of shopaholics in past few years. This modern era has brought about a valued change. Women have started renouncing and abandoning their passive selves and have turned into smart shoppers. They browse, read, compare and then pay. If they find a thrift store, they will ditch malls and exclusive outlets to become cost efficient. It is a simple mantra, the more you save the brighter your future is. Inflation is on the rise, but there are crannies in the world where deflation rules the roost. You need to explore the city and search for those corners where money’s worth is on sale. For example, a branded designer bag is sold for Rs. 14000 (which is a discounted price) can be bought for 5,000 online. Designer handbags were not a norm earlier. The present fashion world has made designer handbags a necessity. Handbags for ladies were a limited product line in the 20th century. The 21st century has a new story to tell. Women love to accessorise themselves in order to look stylish. Fashion is all about style and attitude and accessories enhance the attitude and demeanour. Accessories like handbags, sunglasses and watches conceal the flaws your apparel has. They enrich your apparel and make it look rich and lavish. Online stores have started selling accessories, clothes and shoes. Shopaholics log on to such online outlets to avail the discounts and sales.
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