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For many consumers, brand and product reputation includes the number of sales, and it’s also a factor when purchasing products. Indeed, why would you risk buying something that no one has ever heard of? In this regard, people look for product feedback through the number of units sold. If you’re considering buying a car, what does the secondhand market say? Well, it shows that when it comes to Japan’s used car sales, Toyota ranks as number one. Honda vehicles are also considered to be among the best used cars. Both Honda and Toyota (including its marques Lexus and Scion) models are known to have 80 percent or more reliability than other car makes. Other Japanese automakers such as Nissan, Mazda, and Subaru also have high scores in a study done by Consumer Reports in 2011. According to the study, used cars three years old have been found to do better in reliability tests than their predecessors. If you have been planning to buy a pre-owned car this year, look out for these models in the secondhand-car market: Toyota Highlander, RAV4, and Prius. You also won’t go wrong with the Camry, Corolla, and Hilux, all tried-and-tested models with plenty of users to vouch for their dependability. In 2012, CleanTechnica, an American site advocating for clean energy, reported that the Toyota Prius had been announced as the most reliable used car among all “green” vehicles. The data came from the Dekra Used Car Report, which focuses on hybrid and other environmentally-friendly vehicles. It’s not surprising that the Prius ranks at the top of hybrid Japanese used car sales. Toyota surely does things right because at second place for the compact car category is the Auris, and for the subcompact segment, the Yaris/Vitz brightly takes the top spot. Among Toyota’s current line of vehicles, the Prius has been reported to have the lowest maintenance costs. On the onset the hybrid may be more expensive than other non-hybrid models, but in the long run you will be saving more because you will only be consuming half—or even less—fuel than that of a car running with a conventional gasoline engine. The company’s pride is not only in Japan used car sales; Toyota is also flourishing in sales of new cars. In January 2013, it was reported that the company achieved record-high sales in 2012, surpassing long-time rivals General Motors and Volkswagen. As the world’s top-selling automaker, Toyota is proud to present a sales report of 9.75 million units all over the world—a staggering 22.6% increase from the previous year. The company is back on top again after a period of a disappointing slump in sales following the disasters in Japan and product recalls in the United States. The company is set to sell almost ten million vehicles in 2013. What does this mean for Japan used car sales? Toyota is undoubtedly a trusted brand, and we can expect new models to replace older ones, which will now be part of the used-car market. For sure, pre-owned car buyers will have plenty of reasons to rejoice this year, as stocks will be filled with young, reliable cars that are good as new.
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