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Montreal is not Quebec’s second biggest city for nothing. It is a true Canadian pride in every way, and at the center of it all is its growing business landscape which includes the ever expanding and dynamic world of the Internet. In fact, online businesses have become a trend all their own, and a substantial portion of their success lies heavily in the Montreal SEO techniques they use. While there are so many of these tricks that online marketers use today, there can only be two general classifications that they can fall under – white hat and black hat. Of course, there’s a huge difference between the two in terms of both approach and results. White Hat Online Marketing White hat Montreal SEO is any SEO technique that provides Internet users with honest content in an honest way. Examples of white hat techniques are internal and reciprocal linking, article marketing, keywording, the use of metatags, etc. These techniques are considered honest techniques because they are fair Internet users, other Internet marketers and practically every other player in the online business world. Because search engines like to play fair, they tend to favor white hat online marketers and give them better results. Black Hat Online Marketing This Technique of SEO refers to the use of deceptive or underground techniques, but with search engines getting smarter, any Montreal Online Store taking this path is doomed to fail. One example of a black hat technique is keyword stuffing, which is done for the purpose of being easily found by search engines even it seriously compromises content quality. Another one used by older marketers was stuffing web pages with keywords that were programmed to be visible only to web crawlers and not to readers. Of course, search engines have become too sharp not to notice. White Hat or Black Hat? Both white hat or black hat techniques may work, but the problem with black hat SEO is that search engines are becoming more intelligent by the day, and anything that black hat marketers can think of will have been thought of ahead by the geniuses behind Google, for example, or Bing or Yahoo, etc. At least, any black hat technique could be easily detected and foiled, considering the level of technology and expertise that these search engines operate around. Most importantly, people have a way of differentiating sincere and deceptive information, and obviously, this is where it most matters. Whether you’re operating a Montreal online store or anywhere in the world, remember, you need sustainable. Black hat techniques may work, but only until Google stops them. Of course, white hat is always safer and more effective in the long run because you can keep it going for as long as it produces good results. Source: http://goarticles.com/article/Black-Hat-Vs-White-Hat-Montreal-Online-Marketing/7376762/
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