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NEW YORK , May 18, 2012 /PRNewswire/ -- BlackArrow, a worldwide provider of advancedadvertising solutions for New Television platforms, today announcedthat Time Warner Cable (NYSE: TWC) has selected BlackArrow to powera system-wide deployment of real-time, dynamic ad insertion withinon-demand content. Leveraging the BlackArrow system with third party solutions, TimeWarner Cable intends to bring timely, relevant on-demandadvertisements to an audience that will include some of thenation's largest media markets, providing the critical cornerstonesthat are essential to creating a nationwide footprint of dynamicon-demand ads. In addition, Time Warner Cable will be able to usethe BlackArrow technology to increase the availability ofcommercial inventory for local and regional sales efforts. "The time is right to bring the benefits of cable on-demandadvertising to the national marketplace," said Joan Gillman , president of Time Warner Cable Media. "Our partnership withBlackArrow will lay the foundation for new on-demand business andadvertising models, and ultimately we expect that this will extendacross a broad spectrum of television distribution platforms anddevices." "Time Warner Cable has long been recognized as a leader inlaunching advanced advertising solutions across the pay-TVlandscape," said Dean Denhart , CEO of BlackArrow. "We're proud to be their partner as theycontinue to drive the industry forward by optimizing the potentialof this dynamic new ad environment." Time Warner Cable is the first cable system operator to leverage therecently-announced BlackArrow Ad Router to redirect ad requests tothird-party Ad Decision Services for real-time decisioning andfulfillment. In addition, Time Warner Cable is using SCTE130-compliant elements of the BlackArrow system to enable thecollection of critical return-path data that is needed to measuredelivery and effectiveness. About The BlackArrow Advanced Advertising System The BlackArrow Advanced Advertising System is used by serviceproviders such as Comcast, Rogers Communications and Time WarnerCable to manage the technological complexities and business issuesassociated with advanced advertising across multi-platform pay-TVenvironments. The BlackArrow Campaign Suite enables ad salesorganizations to define, manage and monetize multiplatform,multioperator advertising campaigns to reach viewers thatincreasingly consume time-shifted programming on their televisions,computers, tablets and smartphone devices. For service providers,the BlackArrow Decision Suite offers open, standards-based adrouting, ad decisioning, and proven system interoperability tostreamline deployment in complex operator distributionenvironments. For content providers, the BlackArrow Business Suiteoffers advanced tools for managing avails, or placementopportunities, as well as ad policies, ad sales rights, and assetmetadata. About Time Warner Cable Time Warner Cable Inc. (NYSE: TWC) is among the largest providersof video, high-speed data and voice services in the United States , connecting more than 15 million customers to entertainment,information and each other. Time Warner Cable Business Class offersdata, video and voice services to businesses of all sizes, celltower backhaul services to wireless carriers and, through itsNaviSite subsidiary, managed and outsourced information technologysolutions and cloud services. Time Warner Cable Media, theadvertising arm of Time Warner Cable, offers national, regional andlocal companies innovative advertising solutions. More informationabout the services of Time Warner Cable is available at , , , and. About BlackArrow, Inc. BlackArrow is a leading worldwide provider of advanced advertisingtechnology for New TV platforms. The company's multiplatformadvertising system is designed specifically for video contentdistributed over any on-demand platform, enabling networks andcontent distributors to maximize advertising revenues. BlackArrowis privately held, and backed by Cisco Systems (NASDAQ: CSCO),Comcast Ventures, Intel Capital (NASDAQ: INTC), Mayfield Fund,Motorola Ventures (NYSE: MMI) , NDS Group, LTD., Polaris Venture Partners and Time Warner Cable.The company has offices in New York City and San Jose, Calif. www.blackarrow.tv BlackArrowis a trademark of BlackArrow, Inc. CableLabs ,is a markof Cable Television Laboratories, Inc.All other trademarks areproperty of their respective owners. SOURCE BlackArrow Copyright 2010 PR Newswire. All Rights Reserved. The e-commerce company in China offers quality products such as China Steel Mezzanine Floor , Steel Pallets Manufacturer, and more. For more , please visit Industrial Pallet Racking today!
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