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05/18/12 -- Dermablend USA's(L'Oreal Group) Go Beyond The Cover campaign won the Best DigitalVideo prize at the Brand innovators Awards which took place at NewYork City's Gansevoort Park on May 16th. The Brand InnovatorsAwards celebrate leadership and innovation in brand marketing forthe 2011 calendar year, which saw an impressive crop of players. The Go Beyond the Cover campaign created by Tuxedo Agency waslaunched in October 2011 features Zombie Boy, aka Rico Genest. Thevideo (as well as the Behind the Scenes) has garnered over 15million views and more than 650, 000 Facebook shares. Competing in that category: Go Beyond The Cover by Dermablend, L'Oreal USA Jennifer AnistonGoes Viral by Smartwater, The Coca-Cola Company Angry Birds Live byT-Mobile The Force by Volkswagen Arising from a meeting between Zombie Boy and Ludwig Ciupka,Creative Director at Tuxedo who discovered Rico in 2009, thiscollaboration resulted in a project aiming to highlight theimportance our society gives to looks, and how they can bemisleading. The basic idea was to "transform" Zombie Boy bycompletely hiding his tattoos (face and body)with Dermablend's Leg& Body Cover et Tattoo Primer. You can view the videos on the website. Customer: Dermablend Professional US - Renee Minini Ass. V-PMarketing V-P Client Services: Dominic Tremblay, Tuxedo Designerand Creative Director: Ludwig Ciupka, Tuxedo Brand and StrategyDirector: Nancy Gendron, Tuxedo Video Editing: Jean-Michel Simard,Tuxedo Social Media Strategist: Rachelle Houde, Tuxedo Make-upArtists: Bruno Gatien and Jonathan Lavallee, under the supervisionof C.J. Goldman (300, Silent Hill) Music: ZooBrazil, featuringRasmus Kellerman About Tuxedo Tuxedo is a boutique agency that offers integrated and customizedmarketing and creative services. Our unique concept is based onpersonalized service, strong strategic analysis, a complete andelegant creative design, clear and measurable results, and askilled and experienced team of professionals who are on-line withthe latest trends. Based in Montreal, Tuxedo is developing its business in Canada, inthe US and in Europe. For further information about Tuxedo, visit. Contacts: France-Michele Thomas 1.514.664.5722 #122 france-michele@agencetuxedo.com Copyright @ Marketwire. I am an expert from laserlevel-tripod.com, while we provides the quality product, such as China Surveying Tripods , Laser Level Tripod, Heavy Duty Tripods,and more.
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