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The market in India is nascent for e-commerce. The purchasing pattern of Indians highlights the fact that they focus on value of money. To ensure that they get the best, they research for the right product and then bargain on the retail level. The concept of credit cards and debit cards is not preferred by most of them as it falls in the category of ‘Easy Money’. Imagine selling your product to such a target group, which cannot see the product. It certainly is a difficult task, which has been overcome by the growth of e-commerce websites in India. In the last few years, E-commerce has grown in India exponentially. It means that people are open to online shopping. While most of these are low priced products, the trend is moving on to other consumer durables as well. The trend is relatively new. The lack of faith in the medium and lack of knowledge leads to the genesis of false stories like Pepperfry fraud. Most people doubt the quality of low priced products. They look out for a catch or a point to critique. When a person shops with such a mentality, he will perceive the brand and its offerings as an attempt to cheat the consumer. The shortcomings of electronic commerce have led to people pointing fingers at popular online shopping portals. Their suspicions and doubts have led to the formation of rumors like PepperFry fraud. Most people do not understand that the image of a product on an online portal differs from the actual look in small ways. When the product gets delivered, they feel it is not what they saw. The limitation of electronic commerce spells bad news for the progress of these portals. The companies must understand that users are still new to the experience of online shopping. Due to this fact, companies even display the thumbnail size image of the product. This ensures that the user fully understands the dimensions and then makes a purchase. Fraudulent online shopping portals take advantage of the limitations of electronic commerce. They sell products to consumers that are not appreciable in quality. Due to such companies, the legitimate ones suffer. This leads to the circulation of false ideas like Pepperfry fraud. The user should research properly and take adequate time before making a purchase. If the deal is too good to be true, it probably is. Research about the portal on any search engine and you’ll get your answers. Reading reviews about the website can be a great aid in making a decision. Like any other start up, E-commerce is facing issues too. These need to be dealt with precision. The efforts of honest online shopping portals to give their customers a memorable virtual shopping experience must not go in vain. To all broad minded people who shop online, there’s only one advice, don’t judge until you try!
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