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If you’ve been shopping at retail outlets for even a decade, it’s a sufficient enough time to reflect back to your initial experiences and compare it with your present day experience of shopping at the same retail store. Things have become much better and a lot faster, all thanks to the various tools retail stores employ after careful research. Among various tools employed by them for the betterment of their retail practices, counting systems are highly popular. They can be both handheld as well as installed on the door so that whenever people enter the store, the count is increased. This gives a 99% accurate total count of people entering the retail store on any particular day. These counters find a wide array of applications in retail stores for research purposes. Here’s how they find utility: • To count traffic: It so happened a few years ago that a leading retail store had printed an advertisement in the newspaper claiming to be people’s ‘favorite’ on account of the traffic it receives, which was apparently the highest. Their rival retail store chose to challenge their claims and installed an electronic counter, which gave them the results of people coming in for over a week. The rival retail store proved the claims of the former retail store wrong and even made fun of them publicly by printing an ad in the local newspaper! • To check conversion ratios: Retail stores often come up with marketing and promotional campaigns to clear their stock and make excessive sales. First of all, these tally counters can see whether there are more people coming in on a promotional day as compared to the days when there’s no sale. Secondly, it can also help in determining the conversion ratios. Conversion ratio is the ratio of people purchasing products to the number of people coming inside the store. If the ratio is low, it will imply that people came to the store after being informed about the promotional offers, but the offers were not attractive enough to entice purchases. The retail store might change their campaign after studying where they went wrong. • Recognize peak hours: We often get mad inside retail stores when there’s no staff for our assistance. Many a times, we even make a complaint to the store manager regarding the same. By keeping a tab, one can identify hourly traffic and see at what time there’s more traffic. By identifying peak hours, they can deploy more personnel inside the store for the assistance of customers. Just for your information, tally counters can also help determine the number of people who’ve entered the store but not made purchases. And if there’s any item missing from the shelf, one can know where it’s gone! That’s why stores have a security tag on all the products. Cohera-Tech is specialist in store traffic counters People counter Library products. We offer total number counters, tally counter and security tags & customer traffic counter at best price. visit us to learn more!
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