|
1) Be granular. Instead of having to manage at the ad group level for the search campaigns, you need to manage on a keyword basis. Ad group default bids would eb good for when you make a new campaign, however once you have data for optimizing, you need to utilize it. You need to watch your keywords, and if one does not function, you need to pause it while letting the rest of the ad group take place. Consult tools such as KeywordSpy to know the techniques of competitors in utilizing their own keywords in their Adwords campaigns. Make as many elements in your campaign succeed as much as possible. 2) Make regular ad reviews. Ad reviews would be a necessary step to make sure that the message would be fresh for potential new customers. Going after them monthly and testing out various calls to action over and over could look better in a change history report, but you have to ensure that you are spotting trends and learning from reviews. Testing just for the sake would not be enough. You have to employ them to know your best call to action or just start with the best call to action and deploy it in the account. 3) Conclude the landing page tests. PPC plus Conversion Rate Optimization would go hand in hand. But once you have sufficient data, both in terms of what would generate conversions and also what would get sales for you on the back end choose a winner plus end the test. Landing page testing would often drag out for very long. Should you have validity via statistics, end the test and watch conversion rate climb throughout the account. 4) Review the settings page and ensure that everything would still apply. You may have to be segmenting and optimizing the campaigns via device. Would you be targeting all countries you may be? Would your account have day parting? Should it? You may consider adding it or taking it out. We rook out parting in this account having the perception that user behavior may have changed since the original institution, and since the change leads would grow. 5) Check the employing automation. Whether it be custom rules based on action you would use for a manual bid change or bidding for CPA, for some cases automation may work. You would need to take extra care though, as in addition to worrying about how Google would want to control accounts, at times CPA bidding can appear stale and bid you from success. Automation would not be for every person so you need to judge what will work for you. What we have listed here may not be exhaustive, but it is the path that we went by to acquire the good picture of performance stated. Such changes may appear simple, but through doing these over months, the campaign may move. It could appear that the account would be doing fine, but a couple of the thinfs you could be missing may not become apparent until in a several months Get daily news on SEO and Internet Marketing by great Internet Marketing Guru "Peter Zmijewski". He is also the founder and CEO at KeywordSpy.
Related Articles -
Peter Zmijewski, Internet Marketing Professional,
| 
