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Secrets Of Article Writing - How To Improve Your Squeeze Page by Anthony White
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Secrets Of Article Writing - How To Improve Your Squeeze Page |
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Education
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As you know all squeeze pages need web copy. This copy will do the work of enticing your visitors to enter their personal details and become a member of your list. The best squeeze pages can convert at 80 - 100%. I have several that convert at 65% and 69%. I also have lousy pages that convert at 9%. The important elements that dictate whether a page will convert well include of course the web copy, the niche and the traffic source. It is remarkable how a small change can make a dramatic improvement to a poorly performing page. In order to monitor and track the performance of your squeeze pages, you must use some kind of tracking device. One way to do this is to use ad tracking software. A lot of these software tools use cookies that are placed on a visitor's computer to track when that same visitor opts in to a specific web page. There are other software tools that will identify the IP address and use that to monitor behaviour. Using some kind of tracking software is a great way of monitoring your squeeze page results however if that software suddenly closes down for some reason all those links you have placed in articles for instance become worthless. Another solution is to use an ad tracking service that uses javascript to identify each visitor that signs up to your squeeze page. The best system, I believe, is to use the services of an auto-responder service that will implement their own ad tracking system into your web site. This involves installing auto-responder code on each of your web sites and by doing so will create individual squeeze page conversion rates. Once you have some kind of tracking device that will monitor your squeeze page conversion rates then all you need do is change one element on your squeeze page and monitor the difference over a period of say one day, or one week. This of course depends on the number of sign ups you are receiving on a regular basis. If you receive 1,000 visitors to your squeeze page per day then monitoring a day's traffic should be sufficient. Once you know the results you can continue to make improvements if you feel it necessary. If however, you receive 1,000 new visitors to your web page on a monthly basis, then tracking one month's worth of activity is sufficient to confirm whether your minor web copy change has made a marked difference or not. thesis
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