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Africans are becoming more and more captivated by the allure of luxury vehicles and go to great lengths to acquire their desired models. But luxury lovers need not spend too much on prestige cars because the models that they want may easily be found among Japanese cars for sale. Japanese luxury brands such as Lexus, Infiniti and Acura offer top models that are more affordable than European brands but are just as grand. Some Japanese used-car exporters also have European marques in stock that also reasonably-priced. South Africa loves luxury The top market for luxury models is in South Africa, where auto manufacturers have launched ten prestige models in 2012 to satisfy the growing demand. As business profits increased so do the number of wealthy individuals who are willing to spend on quality. Manufacturers and exporters are only too glad for this market outlook for this means that sales will continue to increase. Among the most popular Japanese luxury brands in South Africa are Lexus (under Toyota) and Infiniti (under Nissan). Toyota currently leads in sales in all automotive market segments and has launched 13 Lexus models including hybrid versions. Nissan aims to create at least ten South African dealerships at the end of 2013 to boost market shares and endear itself to the population by hiring locally. It’s also another way to build up its Infiniti FX model, the luxury four-wheel drive SUV that is quickly becoming an African favorite. The Japanese luxury strategy If you do a quick survey on the most popular Japanese cars for sale, they aren’t particularly known to be lavish and may seem out of place with European luxury models such as the Mercedes-Benz M Class and the Porsche Cayenne. Vehicles made in Japan are known to be inexpensive, practical, and fuel-efficient, which makes them sound like the perfect autos for the majority of the world’s population. But what about that part of the population who earns more than others, or that niche who wants sleeker, more elegant cars? The Japanese automakers began developing cars for this elite market to compete with premium brands such as Audi, BMW, and Mercedes-Benz, and Porsche. The problem was people still associated the brand names with their cars, and at first no one believed that the new line of vehicles could meet the needs of the exacting elite. Honda was the first Japanese company to create a new brand—nameplates, dealerships, and all—and it worked. Honda’s Acura made its way to the automotive industry’s luxury brand list followed by Lexus and Infiniti. Eleven years after it was introduced to the American market, Lexus became the best-selling luxury brand in 2000. High-quality and well-maintained Lexus models can be found among pre-owned Japanese cars for sale. You don’t have to spend so much to be able to have a luxury car. There are plenty of premium models that are available from private sellers, car auctions, and of course, pre-owned vehicle exporters. Japan has the largest market of used vehicles and if you’re looking for a luxurious ride, the best thing you can do is to visit websites such as tradecarview.com for affordable and quality Japanese cars for sale.
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