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What makes you choose your Japanese used car’s color? Do you choose according to your favorite? Do you look for a particular color first? However you choose, researchers say that the color of the car you drive can actually say something about your personality. It sounds interesting, and you may choose to believe it or not—after all, buying secondhand may not give you a lot of options when it comes to a vehicle’s colors. Then again, why don’t you see if it holds true for you? Psychologists who study color and personality are confident that, based on research, this theory can be true. According to studies, people are drawn to a particular color because that color has a certain quality that people want to reflect in their own lives. In addition, certain colors are associated with a particular emotional and behavioral response. In 2012, DuPont conducted an Automotive Color Popularity Report. It shows that South Africans have the highest preference for the color white and white pearl more than any other region worldwide; in fact, more than 38% of cars in South Africa are white. White is also the most preferred color worldwide, with black and silver taking second and third place, respectively. What does white mean? White is the color of innocence and purity. It is also the color of a clean canvas, and has become associated with dreamers who let their minds roam. White is a difficult color to keep clean so owners of white Japanese used cars may be fastidious and exacting when it comes to keeping things neat and perfectly organized. It is also the color of elegant refinement—the same as black, which is interesting. This evokes visions of black-and-white formal affairs. Red is a very popular car color that is associated with sports cars—and deservingly so, for it gives off a certain vibe: passion, lust, boldness, energy, warmth, dynamism. It’s a very lively, attention-grabbing color that makes heads turn. It stimulates the senses and reveals the extroverted personalities of Japanese used cars drivers. Are we getting warm? Take a look at the other colors: • Gray – conservative, refined, aloof, practical, independent, reasonable, easy to get along with
• Silver – trustworthy, ambitious, communicates well, practical
• Dark Green – bright, youthful, friendly, calming, observant, appreciative of nature, well-balanced
• Light/Yellow Green – lively, trendy, whimsical
• Light Blue – cool, calm, relaxed, tranquil, peaceful, loyal, affectionate, faithful
• Dark Blue – confident, dependable, credible
• Cream / Beige – traditional, wholesome, timeless, simple, calm, patient, in control
• Yellow / Orange – interesting, flamboyant, warm, open to new challenges, joyful, spontaneous, energetic, young at heart, optimistic
• Gold – authoritative, commands respect, perfectionist, high self-esteem, confidence, determination, proud, intelligent
• Brown – down-to-earth, simple
• Black – intimidation, pride, luxury, power, mystery, silence, class, elegance, success
And there you have the most popular Japanese used cars’ colors and the personality traits associated with each. Do you agree with the qualities? Why or why not? Let me know what you think!
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