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Do you use benefit bullets in your web copy? If not, there are many reasons you should add this to your copywriting repertoire. In most cases, people that do copywriting or write content seldom use benefit bullets in a proper fashion. Great bullets are easy to spot, but harder to write, as it takes a professional to actually do them the right way. It is completely understandable if you are unable to do this yourself in the same way. Anyone that writes benefit bullets first must understand how they function before they can write them properly. Creating bullets that draw people in can be done if you utilize these 3 proven powerful strategies.} When it comes to writing benefit bullets, there are a lot of techniques and tactics you can use. An important rule to always follow is to write your web copy your article using variety. Of course people will be scanning the copy because that is what online readers do. When you are writing bullets, using a stop word is absolutely essential to getting the attention of the reader. A word like "amazing" could be used. And be sure to isolate the word with a period or a hyphen. You might want to say: Stellar! Anything will do! Effective copy will play on the emotions and feelings of people, and there are words and phrases that act like triggers. There is real skill involved with using those words so they have the intended effect, though. Naturally, you want to include trigger words in your benefit bullets but with intelligence and proper application. After you do that, then you want to make sure that they are seen by people. A word that is in italics or is bold always works with getting attention, so remember that and use it. What some writers do is place bold words in every other bullet or something like that. When it comes to sales letters of greater than average length, you may want to include several different sets of bullets. There's no hard and fast rule here, so you'll have to use your own judgement. Your copy should always be balanced as much as possible.. Your bullets can be in any position on the page, as long as it doesn't interfere with the flow of the piece. Bullets can be useful for describing the benefits of products with multiple items -such as a course made up of several DVDs. Since your objective is a balanced look, you'd want to be sure to have these bullet lists separated, so it wouldn't be like having one super long bullet list. Writing benefit bullets and headlines can be tough, but there is one technique that can help you do this in a fun and innovative way. Going to the store, you will inevitably wait in line. While waiting in line, you should read the tabloid and magazine headlines. They are pretty catchy and just draw you in like a magnet or something. It is important that you study what they have written, as it is very beneficial when learning to write benefit bullets. You should take notice of what they're doing when they write this copy because the technique is virtually the same when writing benefit bullets.
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